Craig MacBride
Big Bang Theory #1 again
The sitcom has held the top spot for every week but two since its season premiere. Dancing with the Stars won both Monday and Tuesday night.
The Verdict: Frito Lay Canada wins the day
MiC follows up on the company’s creative response to the SunChips bag debacle. Find out how sales were affected by the move.
Astral expands digi board network
The OOH division of the media company has increased its arsenal in Toronto, bringing its national digital board inventory to 32.
Teletoon Retro reaches out
The cartoon channel is asking viewers which classic characters deserve to be the inaugural inductees into the hall of fame.
Spotted! Ballet BC ditches 200 tutus
The organization’s dancers showed they prefer booty shorts to frilly pink skirts in a Vancouver stunt for commuters.
LiveDress.com cleans up nicely
The social fashion site has relaunched with a new look, more videos and increased ad and sponsorship opps.
Rogers reps NBA
The mediaco is adding to its online sports inventory with a deal to sell space on NBA.com in Canada.
BMO Bank of Montreal #1 in T.O.: Media Monitors, Nov. 1 to 7, 2010
In this week’s radio rankings, the bank leads in Toronto, and Ford Lincoln Mercury is tops in Montreal.
VW gives Jetta the 3D treatment
The car company is highlighting its innovative redesign with equally innovative 3D ads in movie theatres in Toronto and Montreal.
Timothy’s brews up a European partnership
The coffee house chain has teamed up with the Vienna Tourist Board to deliver beverages, snacks and a promotion inspired by the Austrian city.
Oprah upfront excites buyers
The new channel arrives in Canada in March, giving advertisers a new place to reach a broad demographic of women.
Kraft Hockeyville grows again
The partnership with the CBC, NHL and NHL Players’ Association continues to pay dividends for the packaged goods company.
SickKids looks to the stars
The fundraising foundation for Toronto’s Hospital for Sick Children is launching a holiday drive with a print, radio and online campaign featuring prominent Canadians.
Scott Moore leaves the CBC
The GM of media sales and marketing and executive director of CBC Sports has resigned after three years with the pubcaster.
CFL on TSN breaks records
The final weekend of the regular season delivered huge numbers for the sports channel, a good sign leading into the playoffs.
