Craig MacBride
Regina teases Calgary
The Queen City is trying to lure Cowtown denizens with a two-phase campaign promising prosperity, family time and open roads.
Frogwater uncorks online wine series
The production company is launching a new online wine show, Grape Notes, on FoodNetwork.ca. Ad opps available.
Q3 up at Torstar
Print advertising was strong in the quarter and the company remains committed to digital growth: Holland.
The Hockey News goes glossy
The bi-weekly puck pub ditched newsprint for readers and advertisers, and is already seeing results.
Raptors put fans in the equation
A season of low expectations has the team’s media strategy focused on young players and visiting stars.
Shaw gives TV a Twist
A new channel, Twist TV, is launching with a national media buy playing up the tagline ‘Life throws curves.’ Ad opps are available.
EcoMedia goes to school
The OOH company expands its inventory of on-campus recycling bin ads.
Big Bang Theory back on top
The sitcom reclaimed the spot it held for three of the previous four weeks. Amazing Race 17 and The Mentalist rounded out the top three.
Schick sponsors Movember
The razor and shave gel company is promoting Movember with an online moustache tester and NBA ad buy.
Astral radio stations launch new sites
All 83 radio properties in the chain have switched to the same interactive platform, opening up new ad opps.
Jamieson fights the flu
The natural health product manufacturer is launching FluShield, an echinacea-based flu preventer, with a national ad campaign.
App-etite: NHL gets fans closer to the action
The organization’s VP of mobile marketing tells MiC about its new products, and why mobile is an ideal medium for reaching hockey buffs.
Frito Lay fights back
The Canadian arm of the company is battling rumours that it’s pulling its compostable SunChips bags with a national print and digi campaign.
BMO solidifies its soccer sponsorships
The bank is expanding its presence on the pitch with a renewed sponsorship agreement with Vancouver Whitecaps FC, just in time for the team’s inaugural MLS season.
Sears tops in T.O.: Media Monitors, Oct. 18 to 24, 2010
In this week’s radio rankings, Ford Lincoln Mercury takes #1 in Montreal, and the retailer leads in Toronto.
