Craig MacBride
Virgin seeks hidden gems. Hipsters may apply
The airline is promoting its Toronto-San Francisco corridor with a young ‘n’ cool-targeted contest and a local blog buy.
Jackson-Triggs gets hip to mobile
The brand’s marketing manager tells MiC about expanding its target to include young professionals via mobile QR codes, Metro and TSAs.
CNMA finalists announced
The finalists for the Canadian New Media Awards are unveiled at an event in the Distillery District of Toronto last night.
Air Canada goes glam in latest campaign
With a new OOH-heavy media strategy, the airline is looking to restore the glamour of flying in the eyes of young professionals.
Big Bang Theory tops again
The sitcom held on to the top spot in a week that saw CTV host the five most-watched shows. Grey’s Anatomy and Amazing Race rounded out the top three.
Anatomy of the buy: Bristol-Myers Squibb
Bleublancrouge’s Line Desjardins tells MiC about the media strategy behind the pharmaceutical company’s latest HIV-awareness campaign.
The CFL refreshes with PepsiCo
Eight players will vie against one another to win funding for a community project via the Pepsi Refresh project.
Sears leads T.O.: Media Monitors, Sept. 27 to Oct. 3, 2010
In this week’s radio rankings, the department store is #1, and the Quebec government is top of the list again in Montreal.
The NHL gets superpowers
As the new season starts, the organization is expanding its target demographic with the launch of a youth-targeted superhero promotion, and a dedicated Foursquare presence.
Anatomy of the buy: Wills & Co. talk business
Jeff Wills tells MiC about the new media strategy behind the Canadian Institute of Chartered Accountants’ (CICA) ‘Decisions Matter’ campaign.
The Score takes The Basketball Jones to the hoop
The sports network is expanding the popular b-ball podcast with shows on TV and radio.
Was that a unicorn in the Don Valley?
The Ontario Science Centre’s campaign for its Mythical Creatures exhibition features a unicorn-themed viral vid and a sasquatch playing tourist around Toronto.
KFC Canada sets up the Double Down
The infamous sandwich is coming to Canada Oct. 18 and the brand is celebrating with its first Facebook fan page.
Toronto’s mayoral candidates fight to the finish
Jack Bensimon, Jungle Media’s Sheri Metcalfe and Rotman professor David Dunne weigh in on the media campaigns of the front-runners.
ACA conference tackles the digi ad-scape
With marketers standing at a fork in the road, the speakers offered digital directives: go where the people are, elicit an emotional response and stop measuring by click-throughs.
