Craig MacBride
Big Brother 12 rules the ratings
The reality show takes top spot on three nights. Hot in Cleveland and Flashpoint are the top two non-Big Brother shows for the week.
Maynards’ cute mug shots
The company has turned its candies into criminals with a campaign and contest promoting its ‘most wanted’ sweets.
Second Cup turns 35
The Canadian cafe franchise is introducing a limited-edition coffee blend and promoting its sustainability practices in a national campaign through October.
Sears schools T.O.: Media Monitors, Sept. 6 to 12, 2010
In the radio rankings this week, Alarmforce holds on to #1 in Montreal while the department store is tops in Toronto.
In a TIFF: Audi sticks it to Toronto
The luxury car maker decorates the urban landscape with miniature car models – including a cheeky move near a certain major TIFF sponsor.
Teletoon bites its first feature
The cartoon network’s first live-action movie goes for the jugular with a big-name director and a TIFF Lightbox launch. A 13-part series will follow.
24 Hours splashes new look
The free urban daily refreshes its design to make it friendlier to readers and advertisers.
IN10 looks to the new-media future
The conference on interactive media included Forty Farms’ Christopher Bolton talking transmedia, as well as sessions on mobile marketing and the death of console gaming.
Traffic builds biz
The in-mall media seller acquires its partner company to become Neo-Traffic, expanding its inventory to 120 locations in 80 cities.
Bell Fibes out at TIFF
The telco-turned-mediaco unveils its new Fibe IPTV service in the swanky new TIFF Bell Lightbox; with TV over the internet arrived, are choose-your-own-ads far behind? Cossette’s Nick Barbuto weighs in.
Drafted moves to prime time
The Gillette-sponsored show on The Score moves to an hour-long format in the 10 p.m. timeslot, boosting brand visibility through greater product integrations.
Pizza Pizza delivers in T.O.: Media Monitors Aug. 30 to Sept. 5, 2010
In the radio rankings this week, Alarmforce secured the #1 spot in Montreal while the QSR chain tops T.O.
Metro flyers go mobile
The commuter paper turns another page in its mobile evolution, allowing advertisers to deliver flyers to smartphones, and soon to iPads.
Big Brother 12 reclaims top spot
After being bumped to second last week by The Emmy Awards, the reality show’s Wednesday episode was the week’s most-watched show.
Smirnoff goes sky high
The company goes airborne for its new ‘Nightlife Exchange Project’ campaign.
