Jesse Kohl
Survivor topples Housewives on Sunday
BBM/Nielsen Top 30 – May 5-11
The two-hour Survivor: Micronesia, followed by a reunion special, gave the victory to Global on Sunday night, pushing the previous week’s winner, CTV’s Desperate Housewives, down the list… but not far.
PunchMuch, MyThum bring picture messaging to broadcast
Text-to-TV isn’t exactly new anymore. What is novel is functionality that puts mobile pics onto the broadcast platform.
Notes from the Mediascape: Stunt viral delivers for Levi Strauss
Handstands, backflips and other creative and agile ways to get into a pair of jeans are striking viral gold on YouTube.
Mobile tide to hit Canada: O’Farrell
In the next 12 months, the mobile tide will rise in Canada, and dotMobi Advisory Group chair Michael O’Farrell has a lot to say about why that is, and how to take advantage of the coming opportunities in mobile marketing.
Mobile media zones come to Gateway Newstands
Bluetooth tech is about to turn Gateway Newstands locations into interactive and brand-friendly mobile media zones for commuters in Toronto and beyond.
New ‘PrinterStitials’ gaining attention for innovation
Publishers and advertisers are catching on to a new way to monetize the printing of web pages.
CMT gives Karaoke Star to Chevy
The automaker will be part of the sophomore series’ name, and CMT has extended the competition across multiple platforms.
KitchenAid launches UGC offshoot from Food net promo
Food Network hosts are part of KitchenAid Canada’s strategy for reaching Canadian consumers, and the marketer is using branded vignettes as a launch pad for its new KitchenAid Cookbook Creator.
Summer skeds announced for Global, A-Channel
Global’s set to air some new Canadian originals this summer, along with a four-part miniseries starring Neve Campbell. A-Channel has three new shows and some top performers migrating to the net from CTV.
Citytv picks up Crusoe for fall sked
The Rogers Media net has NBC’s take on the Daniel Defoe novel marked for Fridays this fall. Until then, it’s rolling out the second season of American Gladiators and a few other notable shows this month.
Nokia injects ad service into WidSets
Advertisers signed with the Nokia Media Network can now target global mobile users through the widget service WidSets.
Universal signs on for integration with YTV’s Next Star
Corus Entertainment has taken on a music industry partner for its new summer series, and the company is pushing forward with voting by text message on more than one net this month.
House returns to top five
BBM/Nielsen Top 30 – April 28-May 4
Global’s House won Monday night and took a spot in the top five, but CTV’s Grey’s Anatomy still outranked it in medi-dramas.
Next media star: Genesis-Vizeum’s Sinclair
Strategy has hunted out a new batch of stellar young professionals. Today we spotlight Doug Sinclair, broadcast supervisor at Genesis-Vizeum Canada.
Ford integrates Yahoo Answers, pop-up art
Ford of Canada is leveraging the power of Yahoo Canada’s user-generated content and the visions of Canadian artists.
