Jesse Kohl
Is the strike-affected sked so bad?
So the strike talks broke down, and we know a bit about what CTV and Global are planning to air in January. When your favourite show disappears, do you change the channel or turn off the tube?
CBC moving into mid-season with interactive gems
Not all microsites backing the CBC’s upcoming premieres are cool, but there’s some engaging online extensions for The Border and jPod.
TSN drops the puck on World Juniors marketing
One of the sports net’s most-watched telecasts is getting a massive marketing push that shoots to score with OOH, radio, print and on-air promos.
CTV dances back to top spot(s)
BBM/Nielsen Top 30 – Nov. 26-Dec. 2
Dancing with the Stars is back at the top of the chart – not once, but twice.
Notes from the Media Landscape: Can avatars act for film?
The 48 Hour Film Project is getting ready to launch its first timed film competition in-world with Second Life.
Global unveils mid-season shows
Heading into the New Year after a successful fall season, Global’s got some new shows on the sked, some waiting for time slots, and a lot of returning names.
Jambo Mobile ties up with two partners
Interactive television programming and online dating. Will Jambo Mobile’s deals with Lavalife and GameTV ‘vault’ them to the top?
Coke migrates virtual studio to There.com
An interactive virtual world inside MyCoke.com is now being integrated into There.com – a move Coca-Cola expects will boost the social networking potential for its audience of avatars.
CTV puts Duel in pre-Christmas prime time
The new game-show-like event will be a six-day countdown to choose a winner who gets $1.5 million.
NationalPost.com ‘re-boots’ with new opps
Only weeks after redesigning its print product, the National Post has injected a new look and lotsa new features into its online presence.
Best Buy signs digital sign deal
In-store targeted messaging – coming to a Best Buy near you.
Better late than never: Google goes mobile in Canada
Google has officially gone mobile – more than two months later in Canada than in other countries.
CTV taps SVP sales for Olympic Consortium
David Strickland’s no stranger to strategy when it comes to Olympic games.
CTV set to roll out mid-season slate, despite strike
As the Hollywood writers’ strike continues, CTV is urging media planners and buyers to consider its new and returning mid-season fare amid uncertainty about the near future of prime time. The net is also set to reveal a previously unannounced juicy title to its mid-season slate.
Did Facebook spoil your gift-giving spirit?
The social networking site is back-pedaling after angry complaints from users about their purchases being revealed. How do Canadian Facebook users feel about Facebook ads in general?
