Jesse Kohl
Three nets battle for Tuesday
BBM/Nielsen Top 30 – Oct. 1-7, 2007
Tuesday night champ House outperforms most shows with a massive lead in viewership – but the battle’s getting hotter. This week, the number of Tuesday prime-time contenders doubled.
M&S builds book buzz with geocaching
The publisher is launching an innovative online hunt for the ice fox in a bid to seed interest in The Frozen Thames.
CTV launches creative agency
Marketing opps with CTV can now be accessed via the company’s new shop.
Keys to the VIP asks guys with game to vote online
The Comedy Network’s returning show pitting playa versus playa is getting interactive for its second season online.
MTV brands weekly segment for McDonald’s
MTV Fresh is packaging the fast food giant with highlights from its top shows.
So You Think You Can Dance… in Canada?
That’s right. CTV’s got a homegrown version of the dance hit coming to Canucks.
Yellow Pages adds AdWords to strategy
Yellow Pages Group is reselling Google’s AdWords as part of its local search ad offerings.
CTV pushes prime time to VOD platform
On top of its broadband strategy, the net now has three new shows lined up for video-on-demand.
New digital sign tech for the right partners
Two students and a professor are looking for the right media company or OOH marketers to back their innovation.
Wal-Mart signs deal for narrowcasting screens
The retail giant has chosen partners for its in-store narrowcasting displays. Get ready for Wal-Mart Television.
YTV to debut kid-created content in scripted show
Viewers can submit their own videos to iCarly‘s show-within-a-show.
House takes the title
BBM/Nielsen Top 30 – Sept. 24-30, 2007
Global’s House is back on top, but the net’s Back To You fell below the million mark.
CMT offers country fans cut-‘n’-paste contest
A user-edited video – with footage provided – will get on-air rotation in CMT’s latest bid to get viewers voting.
Treo Smartphones get in on mobile film fests
Palm’s Treo brand is getting in on film fests ‘for the time-deprived.’
IAB Canada hires research director
Steve Rosenblum is getting ready to take the reins of IAB Canada’s cross-media optimization research.
