Jesse Kohl
Lowe Roche incubates dino eggs
The Toronto Zoo’s agency wanted to build some buzz for animatronic dinosaurs, so they’re reaching out to kids with an offer: Adopt an egg.
Sponsors dig in for Live Earth
There’s never been a marathon TV event quite like this one. Rogers is the official sponsor on CTV, while Sympatico.MSN.ca’s coverage is backed by Best Buy, Chevy and Philips.
Two nets in the teens
BBM/Nielsen Top 30 – June 18-24, 2007
CTV’s got sweet 16 spots in the Top 30, but Global’s catching up with a lucky 13.
JumpTV to get online FIFA rights from TLN?
The ethnic Internet TV site has signed a deal for the online streaming rights to FIFA – in a few languages, anyway. TLN, which got its rights from the CBC late last year, will share the ad revenue.
CTV laughs up deal with Comedy Central
More than 200 hours of Comedy Central content is ready to flow into CTV’s digital strategy – on whichever size screen you want.
Black Press outbids Quebecor for Osprey
For Osprey, $356 million from Quebecor just wasn’t enough when Black Press offered $404 million. The bidding war has begun…
Yahoo execs pitch ‘four-pillar marketing’
The seminar was replete with advice on how to turn consumers into ‘raving fans and passionate advocates.’
Alliance Atlantis announces fall line-up
And it’s a potpourri of programming with some surprise star turns.
Canoe Network re-launches with video content
Quebecor Media’s online Canoe network has a new look, new partners and new features, including ad opps.
Olive grabs healthy eating community
The Olive Canada Network’s latest acquisition in Quebec helps users put together healthy meal plans.
G4techTV targets gamers
Code Monkeys should get some nostalgia points from gamers. The new show, one of eight coming to G4techTV Canada, makes TV look like an old-school video game.
Bell bids for social media’s athletic side
Somebody at Bell must’ve been paying attention to the social media headlines – it’s launched an interactive community to draw users in with athletes and interactivity.
Canadian Idol hits the roof
BBM/Nielsen Top 30 – June 11-17, 2007
CTV’s Tuesday night got better with a chart-topping homegrown juggernaut, while House is officially gone from the Top 10.
Bud rolls out NASCAR promo
Budweiser’s locked its sights on NASCAR fans by signing on for a contest campaign for the first-ever Montreal Busch series race.
Canadian media/entertainment markets to hit $47 billion by 2011
PricewaterhouseCoopers has released its analysis and predictions about the growth of Canada’s entertainment and media industries.
