Jonathan Paul
House triumphs on Tuesday
BBM/Nielsen Top 30: Sept. 15 – 21, 2008
Global’s medical drama overwhelmingly won the week.
MuchMusic and MTV Canada get political
Ads airing on the two youth nets prompt young Canadians to vote.
Ikea bows storybook campaign
The iconic Swedish retailer’s new campaign uses famous bedtime stories to promote its mattresses and bedroom furniture.
Shreddies appeases square lovers
The Kraft Canada cereal brand unveils a new Diamond and Square Shreddies combo-pack with an online message from the Shreddies president.
New Mini campaign plugs perpetual test drive
The Test Drive Forever Plan wants consumers to take a Mini for a spin anytime they want. And keep the car.
PunkRadioCast dials up the content
The online punk radio station is beefing up its repertoire after the loss of two peers.
J.J. Abrams strikes back
BBM/Nielsen Top 30: Sept. 8 – 14, 2008
Abrams’ Fringe attracts the most viewers for the week.
Oscar the Grouch cleans up his act
Sesame Street‘s resident grump is set to be the face of a national promo campaign for Canada’s Waste Reduction Week.
Carat takes back Australia
Tourism Australia awarded Carat its account after a rigorous bidding process that began back in February.
MMA kicks off on The Score
The sports broadcaster will feature a live martial arts event from the Playboy Mansion as well as regular Strikeforce programming.
90210 triumphs on Tuesday
Global scores as Bones wins on Wednesday.
Nortel bows global campaign on energy efficiency
Nortel employs viral marketing to tout the energy efficiency of its services.
National Post launches new look for magazine
The newly minted Financial Post Magazine embraces the successful design elements of its parent newspaper.
Branchez-Vous launches environment-focused website
MaTerre.ca aims to provide a place where environmentally-minded individuals can build bridges.
S-VOX announces media AOR
The multimedia company is bringing The Collective aboard after a year of working together on a project basis.
