Jonathan Paul
SMF Day 2: Real world applications
Experts at the strategy-sponsored Shopper Marketing Forum talk Target’s arrival, P&G’s in-store philosophy and what brands can learn from NYC’s Duane Reade.
Spotted! Smart gets stuck on cement trucks
The Mercedes-Benz brand has launched a new promo to tout the small turning radius of its Fortwo coupe.
Canon Canada paints a new picture
The company has unleashed a new branding campaign, its first effort since 2008’s ‘Your Story.’
Dream convos a matter of charity for Wind Mobile
A new contest from the telco is set to provide five lucky Canadians with the chat of a lifetime.
Tim Hortons gets on the ice with the NHL
The QSR has nabbed title sponsorship of the NHL Heritage Classic.
Vidéotron’s new tech temple brings digi OOH up close and personal
The Montreal store features a programmable LED staircase and bristles with giant interactive touch screen surfaces.
Toshiba gives viewers their own channels
The new online video creation tool shows off the company’s TVs by allowing users to stream content from their computers.
MDC Partners nabs Cap C and Kenna
MDC adds to its aggressive acquisition roster.
RBC shoots to score with grassroots hockey initiative
The bank has announced a new $1 million grant program to develop and encourage involvement in hockey throughout North America.
App-etite: Canadian Tire stifles holiday stress
Canadian Tire introduces an app to make holiday shopping a little easier this year.
ABC 2010: It’s digital first for print
The prevailing talk at the 96th annual Audit Bureau of Circulations conference, which took place in Toronto, called for publishers to change the way they operate to survive in an increasingly digital world.
Store wars: wish list competition, Part 2
Future Shop and Best Buy woo electronics shoppers with campaigns that include several languages, social media and an advent calendar.
Baby boomers set to usher in a new retirement
Working ‘retirees’ will offer new marketing opportunities, according to a Consumerology report.
Store wars: wish list competition, Part 1
Zellers and Sears warm up the holiday cheer with contests, events, flyers and social media.
The case of the missing M&M’s spokescandy
The Mars candy brand has unleashed an effort that’s tasked Canadians with searching Toronto for the AWOL M&M character using social media platforms.
