Katie Bailey
Notes from the mediascape: McDonald’s launches Avatar AR
McDonald’s unveiled its global, AR-oriented campaign behind the much-hyped movie Avatar today. But Canada isn’t included in the 3D fun.
Spotted! Molson’s beer fridge advent-ising
Molson sends thirsty Globe and Mail readers a beer fridge filled with holiday promotions.
GeoFreakz spans TV, real and virtual worlds
Launching in 2010, the show will unfurl online and via live events, and brands can join in the tween games.
Corus heats up Sundance Channel for 2010
Broadcaster Rainbow Media has licensed the Sundance Channel for Canadian broadcast starting March 1, rebranding the recently acquired Drive-In Classics with a Robert Redford-inspired programming lineup.
Gift Wrap: LifeExperiences.ca ignites downtown elf protest
The online gift retailer and 104.5 CHUM FM in Toronto are building buzz with a stunt in downtown Toronto today that will see Santa’s elves march on City Hall to protest ‘lost wages’ due to site’s success.
Facebook leads new Mitsubishi campaign
The automotive brand has forgone the traditional microsite in favour of a rich media-enhanced Facebook fan page for the debut of the 2010 Outlander.
Dave Wireless asks consumers to wait
The not-yet-launched wireless company has launched a month-long OOH and print campaign to persuade consumers not to sign lengthy contracts.
FoodNetwork.ca gives foodies more to chew on
The Food Network’s online home has a new look, more content and enhanced advertising opportunities including customized sponsorship and pre-roll on video recipe how-tos.
TBWAVancouver wins CBCF project
The win includes media buying and planning for an awareness campaign for the BC/Yukon arm of the Canadian Breast Cancer Foundation, for launch in 2010.
Marcelle cheers on Olympian Jennifer Heil
The cosmetic company’s sponsorship of 2006 gold medallist skier Jennifer Heil comes complete with a website of celebrity well-wishes and a Facebook campaign to drive support.
Amacon invites condo buyers to pile it on
The Toronto and Vancouver-based developer launches a food-bank donation drive in Mississauga targeted at prospective condo buyers, offering dollars toward a condo purchase for every pound of food donated.
Salvation Army ‘HOPEs’ texts will drive donations
Charity launches new text-based donation campaign, hoping to appeal to a younger demographic and make donations easier and more convenient.
Channel Changers conference set for April 2010
Annual Canadian Media Directors Council event to focus on content, ‘the effects of unprecedented media choice’ and the state of the industry today.
Nickelodeon comes North with free preview
The network hits the holiday season with a one-month free preview available in eight million households nationwide.
W Network back on the hunt for experts
Network will air sequel to 2008/09 contest, with customizable sponsorship opportunities available.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
