Marija Djukic
Funeral home ads hit Quebec screens
Lépine Cloutier/Urgel Bourgie confronts the topic of death online and in new TV spots.
ALS Society of Canada engages YouTubers
A child’s song and heartwrenching content bring on the waterworks and trigger viral response.
Styleathome.com’s ‘how-to’ videos gain fans
The site’s holiday tips attracted 1.4 million page views last month.
Hit dance series partners with Virgin Mobile
The So You Think You Can Dance Canada tour kicks off in the new year and has spots for brands on the dance card.
Transcontinental gains Redwood Custom Communications
The consumer magazine and newspaper publisher is adding to its Marketing Communications Sector.
LiveDress gets more social
The Toronto fashion site relaunches as a social networking salon, fully accessorized with ad opps.
ParticipACTION invites ‘action’ story sharing
Canadian icons are inspiring physical activity with TV spots driving consumers to the online ‘Wall of Inspiration.’
Notes from the Mediascape: One Laptop Per Child recruits via viral widgets and a digital storefront
The non-profit org is delivering tech gifts this holiday season, and Taxi New York is helping generate awareness.
CTV sees Green Gables thrice
Net airs three Anne miniseries and Road to Avonlea episodes to warm viewers up for a new telefilm, Anne of Green Gables: A New Beginning.
‘Oops!’ Cialis did it again
Toronto’s Eli Lilly Canada gets men talking about Cialis by using a ‘missing’ couple.
The Weather Network’s iPhone forecasts gain fans
Along with the weather report, the fledgling mobile app delivered 2.6 million ad impressions in the last few weeks since launch.
Canadian Living launches holiday microsite
Transcontinental takes advent calendars online, and creates festive spots for brands.
Santa Claus Parade takes the nontrad media route
Toronto is prepping for elves with lawnchair parking pads and wild postings.
Newad adds monster banners to its arsenal
Coming soon to a bar or campus near you: really big banners…
Breast cancer awareness unspools Breast Fest
In true film fest fashion, Media Experts and Endeavour Marketing are touting the new awareness exercise with print and postering, but have also poured on digital video ads.
