Marija Djukic

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Articles by Marija Djukic

St. Louis Bar and Grill connects with football and Santa

A POS campaign uses mirror decals and vinyl hats to help customers get their heads in the franchise’s ad space.


Vivimind asks: are you as cognitive as the next 40-year-old?

Cundari Health’s multi-platform campaign taps OOH to challenge boomers to test their memory, while seeding intel on a memory-protecting product in mind game media environments.


Breast cancer awareness unspools Breast Fest

In true film fest fashion, Media Experts and Endeavour Marketing are touting the new awareness exercise with print and postering, but have also poured on digital video ads.


Future Shop drives consumers online with holiday ‘gift-o-meter’

The electronics retailer wants to share shoppers’ holiday wish list videos, and is getting social on Facebook in efforts to bag techy gift buyers.


Online ad spends predicted to grow in 2009

And IAB Canada’s projected total for 2008 online advertising revenue in Canada is estimated at $1.5 billion.


New Brunswick commits ‘Random Acts of Wellness’

NEWAD and SGCI team up to promote the Good News for a Change campaign and reach New Brunswick residents online and on-air.

News launches mobile app

The high-traffic job site now reaches the wireless market.


Ontario Power Authority remains #1 radio advertiser:
Media Monitors – Oct. 27 to Nov. 2, 2008

Tim Hortons makes an impressive leap by entering the top 10 from #130.


Vancouver airwaves gain Shore 104

The last available FM frequency in Vancouver was recently acquired and is set to launch in late winter.


Nokia launches B2B Sauna Talk for gaming industry

The campaign includes a faux ‘tech talk show’ to raise awareness of Nokia’s N-Gage.


Vancouver taxis get interactive with touch screens

Moving Media Group’s interactive OOH advertising network is launching in Vancouver this week.


Winter Fair campaign sticks it to November

A multimedia push is helping to spread the word about Toronto’s Royal Agricultural Winter Fair.


Expedia has fast talkers saying Viva Las Vegas

Expedia’s Fast Talk Your Way to Vegas contest returns for a second UGC exercise, and adds a live Vegas element to the speed-talking showdown.


The collective helps to end cancer

The Weekend to End Breast Cancer and Ride to Conquer Cancer events in North America media assignment switches teams, and gets more digital.


GlassBox launches Aux for music buffs

The cross-platform channel will include a site, mobile, VOD, podcasts and (potentially) conventional TV with product integration opps.