Marija Djukic
The collective helps to end cancer
The Weekend to End Breast Cancer and Ride to Conquer Cancer events in North America media assignment switches teams, and gets more digital.
Pizza box ads feed gambling addicts
The Responsible Gambling Council has teamed up with Fresh Tracks Media to reach over half a million young Ontarians via pizza boxes.
Scotiabank helps Canadians find some icetime
POIfriend is ‘the Wikipedia of locations,’ offering direct marketing capability using GPS-enabled devices. And apparently what consumers really want from the site is directions to score a double double at Tim’s.
Chatelaine drives healthy-living microsite
The new site is the cornerstone of a health initiative with presenting sponsors So Good soy beverages and the Canadian Diabetes Association.
Kraft Hockeyville recruits via social media
Facebook, Flickr and online ads reach out to hockey enthusiasts for the fourth run of the contest to find Canada’s most puck-obsessed community.
BMO starts podcast dialogue with students
BMO Bank of Montreal helps recent grads ‘make sense of it all’ with money-management tips and financial info.
Air Canada and CTV team up for Amazing Race-themed contest
Montreal’s Metrovision screens tout Amazing travel lust – on air or in the air.
Markham enlists social media to get green
The Quest for the Best Markham Challenge uses Facebook and YouTube to involve students in environmental issues.
Subway targets boarders on Push.ca
Subway is sponsoring a contest for adrenaline junkies with Billabong on the new boardsport site.
Work Safe Alberta launches gory ‘bloodylucky’ campaign
Deemed too visceral for TV, a new social marketing effort uses very graphic videos, a website and OOH to make workplace hazards real.
Home Depot takes a leap in radio:
Media Monitors – Oct. 20 to 26, 2008
The Ontario Power Authority, Petro-Canada and Porter Airlines reclaim top spots.
Lauzon takes on Sun Media’s online
With roots in Canoe.ca, Patrick Lauzon joins the media co’s senior team.
Panasonic shares high-def Alpine insider moments with ski fans
Targeting the nation’s four million-strong skiing fans, Panasonic is launching a social media campaign today with an HD video booth kickoff at Yonge-Dundas Square, followed by Canadian skiers recording their lives and posting the footage on Panasonic’s microsite.
Maple Leafs try multimedia shot at netting new fans
From nostalgia to spirit-raising, the new Toronto Maple Leafs campaign certainly has Toronto covered.
Pepsi’s reverse-media contest approach wins fans
The recent ‘digital-to-air’ promotion saw contestants gain over 14,500 votes on social sites, while MuchMusic and MTV online visits reached over 80,000.
