Marija Djukic
LG ties fashion with YouTube
As the sponsor of L’Oreal Fashion Week, LG Electronics Canada sought out Fashion Fusion models in downtown Toronto and posted its best clips online.
New media agency is pro-‘green’
Nanaimo, BC-based Reynaert Media is offering eco-friendly media options, and Aboriginal media expertise.
CMT announces fall sked
The lineup includes reality competitions for cheerleaders and future country stars, plus an original drama about a country music TV network.
CMDC names Myers as new president
SMV’s Anne Myers is the new president of the Canadian Media Directors’ Council, which added new executive committee and board members to its team this week.
Pattison Outdoor wins Oakville Transit account
With 80 buses operating within the GTA, the OOH company will introduce new vinyl applications to the exterior of buses.
Heroes take top spot
The sci-fi/drama series debuted with 1.3 million Canadian viewers, beating out Dancing with the Stars.
Teletoon greenlights more Drama
Fresh TV is set to animate the third Total Drama season, plus new Stoked series.
Petro-Canada and Pizza Pizza top two radio advertisers:
Media Monitors – Sept. 15-21, 2008
While Pizza Pizza made an impressive leap to #2 and Global TV came in at #3, Petro-Canada shot to #1.
Internet habits examined in new report
The Canadian Internet Project analyzes Internet usage and media consumption, and surprise, it’s up!
Mindshare gets facelift
WPP Group’s Mindshare bows its new corporate identity.
New online platform boosts Teletoon series
Best Ed‘s interactive website, set to launch in February, will feature gameplay and bonus toon rewards.
Ad spending booms in India
The country will see a 20% growth in ad spending this year, making it the world’s 15th-largest ad economy by 2009.
Calgarians can now check the Herald on their iPhones
The Calgary Herald‘s new iPhone app is gleaning 3,000 page views a day.
The Hockey News reaches out to mobile mavens
BlackBerry smartphones keep hockey enthusiasts up to date with the latest coverage.
Transcontinental Media launches Vita
The new women’s mag targeting the 40+ crowd is engaging in long-term marketing efforts.
