Marija Djukic
Virgin drives customers to MySpace
The mobile company is teaming up with the social network to give its young demo a shot at being large and in charge.
Global takes ‘interruption’ literally
The network’s campaign for Heroes‘ return has picketers holding up traffic and movie goers plunged into darkness.
Astral Media amps up its MS support
The Canadian media corp doles out an additional $2 million to the MS Society of Canada.
Sears #1 radio advertiser for second week:
Media Monitors – Sept. 8-14, 2008
While Sears and the Government of Ontario remained in the top two spots, Ontario Pontiac Buick GMC climbed to an impressive #3.
Ad opps are rising at Porter
With an increasing passenger load, the Toronto City Centre Airport-based airline has hired Berry Media to handle its media properties.
E! goes ‘Kittnapping’ to engage viewers
This season’s marketing efforts have audiences searching for the Knight Rider star and uploading photos online, plus an integrated push across major Canadian markets.
Cashmere goes pink
Cashmere TP will debut its 2008 White Cashmere Collection: A Touch of Pink in an exclusive media and VIP fashion show in Toronto, spotlighting breast cancer awareness.
National radio first hits airwaves
‘Two Strangers’ interactive matchmaking competition comes to Calgary’s Energy 101.5 FM.
So You Think You Can Dance Canada kicks off with 1.25 million fans
Yes, we can dance. And CTV’s homegrown hit can even outpace its US counterpart.
Captivate reaches on-the-go consumers
Digital out-of-home video network allows advertisers to target consumers in lounges and elevators with two new programs.
Marketing opps go a long way on Steven and Chris
Steven and Chris – returning to CBC today – engage audiences with brands during daily giveaway segments.
Sportsnet unveils new iAd opps
Rogers’ Sportsnet.ca launched its new web application – featuring customized options for the iPhone and iPod – with a prominent banner for ads.
The Score hits the streets of T.O.
The Score’s new interactive HD studio kicks off with a free street party.
CTV and TSN covering 2008 NFL
Two of CTVglobemedia’s nets are now broadcasting NFL games and offering some exclusive Canadian coverage.
YTV going live with music at Wonderland
Audiences will be engaged in the live and outdoor season finale of The Next Star with online voting, text messaging and tickets to the event.
