Michael Kolberg
Blue Ant shares branded content success story
At the Havas Collaborative Alliance, Blue Ant Media’s Ryan Fuss effuses about the power of partnerships and his company’s success working with Starcom, Cheil and Samsung.
SickKids brings cinema audience to their feet
SickKids hopes this video of five-year-old “real life hero” Antonio getting a surprise standing ovation will encourage viewers to have a “share of heart” as part of its expanded fundraising campaign.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Microsoft narrows its focus
Microsoft lasers in on professionals with families and “multi-dimensional lifestyles” for its new Surface 2 tablet digital campaign.
Royal Roads makes personal connections
The Vancouver Island university is offering prospective students the chance to speak directly with graduates with a campaign that brings LinkedIn to life.
Spotted! American Express surprises travellers at Pearson
Passengers at the airport can pick up their “World of Yes” kits right off the baggage carousel, as the company tries to win over frequent flyers.
