Melita Kuburas
Don’t stop the presses: Why the iPad won’t save magazines
At the Toronto iP3 Forum, Transcontinental’s digi VP Dominique-Sébastien Forest explains why he’s taking a wait-and-see approach to developing iPad-specific apps for Transcon’s magazines.
Marketing budgets to shrink for media & entertainment
According to a new Ernst & Young global survey of CFOs on the media and entertainment industry, there will be growth in new distribution channels but marketing and branding could fall victim to cost-saving measures.
New York Fries calls out annoying FB friends
A New York Fries campaign attempts to put an end to incessant commenting and shirtless party photos – while engaging the brand’s Facebook fan base.
CTV announces new specialty shows
Mike Tyson is pigeon racing while Man vs. Wild‘s Bear Grylls shows urbanites how to escape from dangerous situations.
Nine new shows for W network
Corus Entertainment has ordered nine new series for next season, most of them reality series about home repairs and decorating. Rona has signed on as a sponsor of one of the shows, Grin and Build It!
Stanley Cup draws in 4.077 million
The Stanley Cup postgame on CBC has 2.787 billion viewers analyzing the Blackhawks win. The Big Bang Theory tops Monday.
Real vs. Fake Lake? Jump in, says LifeExperiences.ca
After erecting a billboard that pokes fun at G20’s ‘fake lake’ controversy, LifeExperiences.ca was approached by a beer brewery who wants in on the joke.
Hill, Myers join COMB board
The Canadian Out-of-Home Measurement Bureau announced a new board of directors that will be chaired by Sheri Metcalfe of Cossette’s Jungle Media.
A Post-it finds its daddy
Celebrating the 30th anniversary of the invention of the Post-it note, a Canadian creates a short film about one sticky’s search for father/inventor Art Fry.
Porter stays in the air: Media Monitors radio rankings, June 7 to 13, 2010
Ford Lincoln Mercury rides into the top spot of Montreal’s radio ad buy rankings.
South Africa vs. Uruguay top game on CBC
Switzerland’s win against Spain was a surprise to many – but 144,392 people watched it online on CBC Wednesday.
Canadian Tire and Dr Pepper race at the Indy
First-time sponsor Canadian Tire is adding the Honda Indy to its roster of racing sponsorships while returning sponsor Dr Pepper targets fast-paced young males.
Video use on mobile devices low: BBM Analytics
The first-ever research on the use of portable media from BBM Analytics shows how consumers use their mobile gadgets, and which features they ignore.
Brazil win over North Korea attracts 1.2 million
The Ivory Coast vs. Portugal draw was the most popular game online with 325,884 streams.
NXNE Interactive: Social media about generosity, humanity
Toronto’s North by Northeast music festival hosted its first-ever ‘Interactive’ media conference where presenters discussed social media, user-generated content, and the ‘untamed tornado’ it can all create.
