Melita Kuburas
Corus to sell radio stations to Cogeco
All of Corus’s Quebec properties are set to be transferred to Cogeco in the coming months, pending CRTC approval.
Spotted! Flashing lights of McVegas
McDonald’s promotes its McMini sandwiches with new, Vegas-style flashy signs installed at busy intersections in Canada’s biggest cities.
BMW smacks lipstick on mirrors
Sexy messages will appear in men’s restaurant bathrooms urging them to text in for photos of a new BMW model, one of the first brands in Canada to use AddMirror’s shiny new medium.
Weetabix bounces with b-boys, trampolines
Weetabix cereal is launching a new healthy breakfast campaign in Vancouver with free parfaits and a call to action to support BC’s Breakfast for Learning in-school programs.
Canwest enters into new Reality
A new specialty channel called Global Reality launches July 1, which will serve as a hub for leading programming in the genre like Survivor and Project Runway Canada.
Metro staff prepares for strike
More than 70 editorial and sales staff at Toronto’s Metro newspaper are preparing for a strike or lockout this Friday over pay and benefits negotiations.
ASC to launch ‘truth’ campaign
Six new members have been appointed to Advertising Standards Canada, including J. Eric Glass of Procter & Gamble and Breydon MacDonald of CHUM Radio, as the industry regulator readies a new campaign promoting its services.
American Express finds potential in recession
Impulse buying and brand loyalty are things of the past, according to a study commissioned for Amex and Loyalty One, but consumers are more involved with, and critical of, their purchases than ever before.
BookABillboard.com brokers OOH south of the border
Buyers can have a tough time finding the right billboard, says a New York-based start-up company that wants to consolidate the booking process online for Canada and the US.
Radio lives, but online driving listenership: BBM Staying Tuned
At the recent conference, experts weighed in on Canadians’ multimedia habits, how geography affects what you watch or listen to and how customization of the listening experience is driving online radio.
City Sonic rocks out on mobile
The series of short films about Toronto’s favourite musicians is available via a new app that allows users to find venues and film locations with mobile GPS, and unlock bonus material when they arrive on site. Sponsorship opps are available.
Smart Car love story teases urbanites
Mysterious 10-second spots entice online viewers to watch a full-length feature on a choose-your-own-adventure-style microsite.
Canwest dailies increase circ: ABC
The National Post made the biggest gain in weekday circ, according to the Audit Bureau of Circulations’ Fas-Fax report for the first quarter of 2010.
Porter Airlines holds on to the top spot
Kia Motors and Toyota made the biggest jumps in Toronto and Montreal, respectively, in this week’s radio media spend rankings.
Ontario Power Authority charges at teens
Talking wall sockets, free concerts and gift cards: a new Facebook-focused conservation campaign from OPA is targeting an age group that doesn’t pay for electricity, but certainly uses it.
