Melita Kuburas
Walmart breaks eco-barriers
The retailer’s new TV and online campaign addresses three key issues that can hinder ‘green’ marketing: price, confusion and habit.
Popsicle sponsors Soccer Day
The Unilever brand announced a sponsorship of more than 1,200 youth teams across Canada – support that will be promoted through their title sponsorship of CBC’s nationally broadcast special.
Canwest orders Top Chef Canada
Top Chef is one of the most popular series on the Food Network, and now fans will get to watch their country’s own culinary masters compete in the Canadian version, ordered for Spring 2011.
Spotted! City cleaning in progress
Sponsors like Glad, Tim Hortons and Pizza Pizza are helping to clean up Toronto with a 20-minute makeover tomorrow, asking businesses and residents to help clean up their community.
Yellow Pages flexes its mobile muscles
A new online component of a rebranding campaign launched this week, extending the popularity of TV ads and asking consumers to interact with characters.
Becel Vegan spreads across digital space
A takeover today of Facebook and the Google Network of websites targets eco-conscious consumers who are likely to appreciate the new Becel product, which is made with all-vegan ingredients.
Bieber mania boosts Juno ratings
The awards night had the highest ratings since Shania Twain hosted in 2003, according audience measurements by BBM Canada. Meanwhile, the Habs attracted more than five million viewers at the ratings peak of Saturday’s game against the Washington Capitals.
Rickard’s taste-tests its new Dark flavour
The Molson-owned brand is promoting its new Dark beer with a digital and TV push, while also leveraging the digital success of the ‘Brew Your Own Beer Ad’ campaign launched earlier this year.
ComScore and PMB combine forces
The new data-sharing partnership will help buyers and publishers better understand online readers’ behaviour, and determine which demographics are duplicated in print and on the web.
DFC’s cheeseman marks crackers, pizzas downtown
A 3D billboard in Toronto targets the imaginations of moms on the go, while a more subtle, online content integration schools fine-cheese amateurs in this dichotomous Dairy Farmers of Canada campaign.
Virgin America tweets its fleet into Toronto
The airline announced this morning it will launch a California-to-Toronto service with a Twitter promotion and contest, opting to delay a traditional push until the weekend.
Victoria Gin courts queens
The Canadian spirits brand is leveraging its connections in the GLBT community and launching a Queen Victoria look-alike contest with the Fairmont Royal York hotel in Toronto.
Survivor keeps ratings lead over CSI
Survivor: Heroes vs. Villains on Global and CTV’s CSI battled it out again on Thursday night, but the reality series prevailed with 2.911 million viewers.
Toronto FC turns fans on to TV
This season’s games at BMO Field are already sold out, but Maple Leaf Sports and Entertainment wants to remind fans that they can still watch all of the games live on TV. Bank of Montreal and Scotts Canada are signed on as sponsors.
Score Media acquires Serie A rights
The iconic Italian football league’s games will now be broadcast exclusively in Canada by Score Media, with sponsorship opportunities for the multi-platform broadcast.
