Melita Kuburas
Wish there was a Facebook love button? Virgin can help
Virgin Mobile offers an app in the meantime, and CMO Nathan Rosenberg says he plans to visit Mark Zuckerberg in Silicon Valley to make it a permanent fixture.
EMI Music seeks new Bieber
A new platform that serves up ad opps allows hopeful musicians to create their own mobile site and post their stuff online.
Flight delay? No worries – LG offers Cinema 3D to passengers
The debut of LG’s new Cinema 3D screen allows travellers to relax and watch movies during one of the busiest travel times of the year at Pearson Airport.
The Amazing Race makes jump to the top: BBM Canada, Feb. 28 to March 6, 2011
American Idol moves to second place with 2.5 million as finalists are narrowed down.
Bell Mobility calls from the top: Media Monitors, Feb. 28 to March 6, 2011
The wireless service provider has made it to the top of the radio rankings in both Toronto and Montreal markets.
CMDC Conference: ‘Change sucks’ but is it good for the media industry?
Media executives discuss major transformations in the industry and how to successfully guide brands through them.
Intact Insurance’s media plan reflects brand ideology
Instead of advertising only during peak seasons, the brand will be on TV year-round reminding Canadians to enjoy the ordinary things in life.
ING Direct pays strangers’ bills
The brand is promoting its Thrive account with a national media buy and an unusual experiential campaign.
Aegis Media appoints Annette Warring as new COO
An exec shuffle announced today will also affect Carat Toronto and Vizeum Toronto.
Kijiji seeks hoarders, offers help
The classifieds site launches its first national broadcast campaign with a media buy targeting home decor lovers and savvy scavengers.
Running in Heels trips into CosmoTV
The new series will be added to Cosmo’s ‘Fashion…Models…Drama!’ segment with sponsorship opps.
More than six million tune in to the Oscars: BBM Canada, Feb. 21 to Feb. 27, 2011
Big Bang Theory on CTV comes in second place for the week with 3.4 million viewers.
New e-mag Dabble covers travel and decor
For people who have (or want) it all, interior design expert Kimberley Seldon has launched a new online magazine about travel, food and home decor.
Government of Canada still spending: Media Monitors, Feb. 21 to 27, 2011
The federal government holds on to the top spot in Toronto while Loto-Quebec takes the lead in Montreal.
Jay Manuel helps give Sears a makeover
The host of Canada’s Next Top Model is the new creative director of Sears’ Attitude brand, with a robust media plan expected to promote the retailer’s new look.
