Nick Krewen
Transcontinental in the black for third straight quarter
In its first quarter fiscal report, the company attributed growth to the expansion of advertising options through its digital portfolio and an increase in magazine-related web and mobile revenue.
BMO launches elite print and OOH campaign
The bank targets its latest campaign at a lifestyle-specific market with a national print and OOH buy.
TV Tropolis gets Tooned!
The live-action ‘docu-tainment’ pays tribute to Saturday morning cartoons with a star-studded lineup.
New programs on deck for DIY Network Canada
Indoors Out, Blog Cabin and 10 Grand In Your Hand help DIY Network Canada exit March like a lion.
Virgin Mobile goes Gaga for members
The phone company loses the word ‘customer’ from its lexicon. Its new loyalty program promises members they’ll feel more like pals and family and less like faceless customers.
Rival networks team up on multi-platform Genies
Canwest, CBC, Astral and Corus unite to celebrate the 30th Annual Genie Awards via simulcast, webcast and re-broadcast.
Three sci-fi favourites return to A
FlashForward, V and Fringe are back with new episodes. FlashForward and V will be preceded by recaps to refresh viewers’ memories.
Corus gets sweet with cupcakes, bikinis
Debuting in April, the channel’s new show Ashley Paige: Bikini or Bust offers multiple opportunities for multi-platform sponsorship, while over on W, The Cupcake Girls debuts next month with a 13-part new series.
Vichy signs on to Best Health Challenge
The skin care brand is the title sponsor of the national contest, which will continue through February 2011.
Porsche Canada goes outside with its spring campaign
The Canadian division of the high-end sports car maker hopes to end misconceptions with a new outdoor campaign that focuses on four specific models, while the online component includes more vehicles.
Citytv is everywhere: Media Monitors radio rankings March 1 to March 7, 2010
Rogers spreads the Citytv word in Toronto while the Government of Québec leads in Montreal.
NABS to host speed mentoring event
NABS ambassadors are seeking a few good media agency mentors as they add professional dev to the social agenda.
Quebec says more cheese, please!
The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers’ everyday lives.
Gripped pedals new cycling magazine
The new pub, called Canadian Cycling Magazine, was launched to reach the ‘underserviced’ market of Canadian recreational bike enthusiasts.
PHD takes Internationalist Grand Prix
Three Canadian agencies take home a total of seven Internationalist Awards for Innovation in Media.
