Rakshande Italia
Canada Post hosts holiday retail on Second Life
The mail corp brings 10 top Canadian retailers into the virtual world.
Tassimo relaunches with customized print campaign
Kraft creates advertorials uniquely tailored to leading women’s magazines.
Rogers TV and Chevrolet bring back Hometown Hockey
The cable network will also telecast the 2009 World Junior Championships for the first time, and will micro-target programming locally.
World of Wheels spins into new areas
A unique front and back cover execution signals the magazine’s efforts to expand coverage into new categories and create custom multiplatform ad opps.
TICO launches big positioning push with little dog
The travel org is tapping primetime TV and homebody niche vehicles to drive home awareness.
Global ad spend to fall 0.2% in 2009, says new GroupM study
US spending to drop 3% to $157 billion.
Intel Canada debuts ad chat with geeks
The chip company goes the Q&A ‘educational’ route during the holiday-buying season.
Lung Association uses Santa to stop naughty behaviour
Festive push targets smoking, while new broader clean air effort is looking for allies.
Criminal Minds take over
BBM/Nielsen Top 30: Nov. 24 – Nov. 30, 2008
Global’s House clinches second place.
Diversity Media, Ipsos Reid launch first-ever multicultural marketing study
Canada’s top 13 ethnic communities to be tapped for key insights.
Virgin connects with the social set
Mobile co. aims to climb ‘social ladder’ through targeted ads.
Random House promotes the gift of books
Viral promotion teasing to a new site translates to increased sales.
Astral Media expands Virgin Radio deal
Three new Virgin stations will target different segments.
Kraft Canada revamps teen bedrooms
The maker of KD bows digital contest to drive teens to Kraft’s online community.
Project Runway Canada set to stomp onto Global’s mid season lineup
The second season of the Canadian version of the addictive fashion-driven reality show will also air on Slice.
