Terry Poulton
BBM Snapshot: Everything you wanted to know about nature and eco mag buffs
In the no-brainer department, the 5.9 million Canadians who like to ‘read green’ are 30% more likely than average Canadians not to have an automobile.
Much MTV Group taps Caporicci
He’s the man that hooks up brands with youth viewers across all network platforms.
Notes from the Mediascape: Publisher’s contest invites new kind of CGC
A consumer-generated cover is on offer from HarperCollins, which is giving women the opportunity to be featured on supermodel Carol Alt’s upcoming novel.
Globe and Mail‘s OOH headlines coming to Toronto
Flashing breaking news on OBN’s Vancouver video boards has met with such success that the newspaper has decided to do likewise for Torontonians.
Brilliant: CTV contest giving TV fans vicarious thrills
Launched yesterday to create excitement about the fall sked, ‘Live the Drama’ offers winners such treats as a private dance lesson with a Dancing With the Stars choreographer and the chance to get ‘a corpse makeover’ on the set of CSI.
Metro bows new editorial strategy
The free daily chain is ‘repositioning as a hybrid newspaper,’ adding a stable of well known writers, and increasing focus on magazine-style sections including health, food, style and homes.
New Canadian men’s mag on the way
The Male Perspective will be the third magazine from the publisher of Canadian Architecture & Design and North of 89 when it arrives in January.
Planète Radio orbits into Quebec
RNC Media, which operates 16 radio stations and five television stations in the province, has launched seven new radio stations across four regions.
New Cossette unit to focus on digital strategies
Announced this morning, Bloom Digital Platforms will operate out of the agency’s Montreal office to ‘connect brands with consumers’ using tools developed over the past year.
Koodo calling all contortionists
Starting today, ‘Kick It Like a Koodo-ciser’ will result in one of the brave folks who twist their bodies to fit into weird foam cut-outs getting to star in the mobile co’s winter campaign.
Cineplex launches online community
Debuting yesterday, mycineplex aims to be ‘built by movie fans for movie fans,’ giving them not only cinema news but a forum for exchanging views, plus online and mobile ticketing.
TV networks biggest radio advertisers this week:
Media Monitors – August 24-31, 2008
While the Ontario government grabbed the #1 spot, the big story was the heavying up on radio by two TV networks. As the new fall season began rolling out, Global TV zoomed from #171 to #7, and Showcase appeared out of nowhere at #9.
Astral to rep Pattison’s Kelowna radio stations
The aim is to offer national radio buyers ‘one-stop shopping for a group of diverse formats that collectively cover the demographic spectrum.’
History to deliver its biggest fall sked to date
While crowing about its summer ratings spikes, the channel unveiled a diverse line-up of proven and original series, new documentaries and hit movies from around the world.
Sony chooses complementary locale for OOH
For its giant ‘Colour Like No Other’ installation promoting Bravia LCD TVs, the marketer decided on an ultra-modern site in Montreal.
