Terry Poulton
Maxwell House launches ‘Brew Some Good’
To intro the brand’s new product, there were free subway rides, coffee and tunes from Chantal Kreviazuk in Toronto yesterday, plus the announcement of a national search for Canada’s leading do-gooders.
Search for Maria series to kick off June 17
Whoever ends up starring in The Sound of Music at Toronto’s Royal Alex this fall will first have to win CBC’s seven-week, Canadian Idol-style contest.
A&W launches viral tuba contest
It’s a wacky promo for the opening of the fast food chain’s first new freestanding restaurant in Ottawa in 35 years.
Top radio advertisers chart in flux:
Media Monitors – March 17-23, 2008
After dominating the chart for several weeks, Telus Mobility dropped to #4, while Buick Pontiac GMC and Porter Airlines swooped from nowhere to #1 and #2, respectively.
New Balance bowing global campaign
Elements of ‘LOVE/hate. this is the new balance’ will begin rolling out in Canada in early April and include TV spots – a first here for the brand.
Pauchuk succeeds Ivey at Initiative
Formerly managing director at The Media Company, Michele Pauchuk is now in charge of Canadian ops at her new agency.
Queen’s students win as ‘Canada’s Next Top Ad Execs’
As well as their new titles, Catherine Lee and Gregory Duggan from Queen’s University are driving away in shiny new Mitsubishi Lancers from the corporate sponsor.
Van Houtte blitzing Quebec with Café Passion
More than a million copies of the single-issue magazine, which positions the brand as the hottest caffeineco of all, are being distributed.
Boot joins ABC board
ZenithOptimedia’s chief has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers.
LavalifePrime partnering with 50Plus.com, Axe
The aim of both initiatives is to help single Canadian ‘zoomers’ have happier dating experiences.
Events concierge site goes national
Now a coast-to-coast calendar listing events in 110 Canadian communities, 49st.com enables advertisers to have a national footprint.
Duel skedded to return April 4
Ten new episodes of the high-stakes game show, which drew a pretty decent number of eyeballs in its December preview, will fill CTV’s 9 pm Wednesday time slot.
Weather Network blows into Facebook
Along with its French-language counterpart, MétéoMédia, the net has launched a weather application on the social networking site.
Media category added to Young Lions
Now winners in creative categories won’t be the only ones entitled to roar.
BBM Snapshot: Women Beer Drinkers
Approximately 1.5 million Canadian women switched their beer brand in the past two years. Their other faves include tequila, shoes and VWs.
