Terry Poulton
Canadian Primedia to rep Manitoba newspapers
The deal involves exclusive national sales for the Brandon Sun and Canstar Community News’s seven-pub Winnipeg-area chain: the Herald, Lance, Metro, Times, Headliner, Uptown and The Prime Times.
Zig putting ads where?
In a thinking-outside-the-usual-venues guerilla campaign for CFRB 1010 radio, the agency is plastering provocative questions in the darnedest places.
Notes from the mediascape:
McCain running for White House
Not the politician. That other McCain – the Canadian-HQ’d producer of frozen spuds, which is leveraging name recognition by hitting the campaign trail in the US.
FLASH: Virgin Radio 999 to hit airwaves today
In a surprise announcement this morning, Astral Media revealed that Mix FM will disappear today at 4 pm, when Sir Richard Branson’s latest Canadian brain child is born.
CBC to air Democratic National Convention
The network has cancelled all previously announced post-Newsworld docs next week to make time for the political shenanigans from down south, Monday through Friday.
Notes from the mediascape: ABC sole advertiser for TV Guide next week
In a first for the 55-year-old mag, the alphabet net has bought out all ad space for the Aug. 25 issue, which will also carry a DVD promoting ABC’s fall line-up.
FLASH: Canwest to launch ‘blockbuster’ movie channel
A rebranding of Lonestar, the revamped ad venue will offer more than 250 recently released movies per month.
New sports channel okayed for CBC
Yesterday, the CRTC announced that it has approved the Ceeb’s application to add CBC Sports Plus, a new all-sports digital channel.
More glory for Canada!
No, not in Beijing. We’re talking about the newest version of Monopoly where – thanks to worldwide voting – Montreal, Vancouver and Toronto now have their very own property squares.
Toshiba bows ask-the-Sherpa caper
To promote two of its laptops on campus, the electronics co is offering online advice from a Himalayan hero (of sorts).
Astral Media re-orgs radio sales
The aim is ‘to marry clients’ objectives with station initiatives … utilizing a range of Astral Media Radio assets [while] changing the approach to selling national radio in Canada.’
GM top radio advertiser for second week:
Media Monitors – August 11-17, 2008
While GM held onto top dog status, two auto sector reps made strong climbs.
BBM Snapshot: Drinkers of imported beer
Among other intriguing facts about these upscale brew fans is that they’re more likely than average Canadians to drive VWs, speak Portuguese and be in the market for baby furniture.
Notes from the mediascape: Crest trying CGC for new flavour
For its upcoming Wintergreen Ice toothpaste, the P&G brand is inviting American YouTube fans to come up with a catchphrase as punchy as Emeril Lagasse’s ‘Bam!’
Ikea bows mobile-based loyalty strategy
After opting in, consumers will receive brand messages and games on their handhelds, plus coupons they can print at in-store kiosks.
