Terry Poulton
MediaCom promotes Shelton
The Toronto agency also known as MBS/The Media Company has made the media vet EVP and director of trading.
Eight Canadians named judges for Cannes Lions
And entry deadlines – between March 7 and March 20 depending on category – are nigh.
Second channel for Weather Network green-lighted
The CRTC has granted the net’s application to operate the Environment Network, a Category 2 service that will broadcast climate- and science-related documentaries, drama and even comedy.
‘Kidfluence’ on family spending strong: YTV Tween Report
The latest study from Corus Entertainment’s YTV details the effects junior Canadians have on family purchasing and entertainment choices.
Truckful of breakfast rolling across Canada
Kellogg, Saputo, Danone, Minute Maid, Wal-Mart and Astral Media are all pitching in to support Breakfast Clubs of Canada’s community-based nutrition programs for schoolchildren.
Fleming named Carat Toronto’s new COO
The promotion was one of several at Carat, Genesis Vizeum and Mindblossom announced by parent company Aegis Media Canada.
Mini Cooper campaign first on TV since ’04
The new Clubman model is also being intro’d with an offbeat display at the auto show plus a cinema spot.
Oreos celebrate big 6-0 with. . . cake?
No crumbling for this cookie brand – it’s introducing Oreo Cakesters Snack Cakes in-store this month, with a big TV campaign to follow in May.
Global TV tops radio spot chart: Media Monitors – Feb. 11-17, 2008
Making it onto the list for the first time this year, Canwest turned to radio to spur TV tuning, snagging the #1 spot.
AOL Canada beefs up marketing capabilities
Advertising.com is now reaching nearly 90% of online Canadians.
Ottawa interactive media company launches
Overlay.TV enables publishers to unobtrusively link videos to marketers’ websites to convert passive online content into an interactive revenue model.
Dove to stage Global Workshop Day
Spying the extra day in this leap year, Unilever’s Self-Esteem team decided to create a first-ever event.
BBDO Toronto wins GE appliances account
And incumbent PHD Canada is to retain media duties.
Ipsos Reid poll bolsters value of newspapers
A funny thing happened when the Canadian Newspaper Association engaged the pollster to run a fun Valentine’s Day survey.
Valentine’s Day leveraged by marketers
Toronto’s Royal Alex theatre is hyping Dirty Dancing with e-cards and chances to win a pink iPod Nano. The Montreal Gazette is going green with a street event. And ZipCar is offering free wheels for winners of its Perfect Date contest.
