Terry Poulton
2008 NABS calendar devoted to album covers
Once again, top creatives went all out for the fundraiser, with colourful results.
RMB announces ’08 board
The appointees represent a broad cross-section of radio execs.
Sky-high ad venue on offer
Toronto’s Sherway Gardens shopping centre is boasting something brand new – and offering advertisers opportunities to leverage its rooftop canopy.
Cineplex aiming to ‘revolutionize’ entertainment landscape
Beginning with its SilverCity theatre in Oakville, the chain is adding bowling, billiards, babysitting and ‘VIP experiences.’
Future Shop snags top radio advertiser status: Media Monitors – Nov. 25-Dec. 2, 2007
Boosted by holiday sales and its move into a new flagship store in Toronto, Future Shop climbed 18 spots to hit #1.
Cundari wins Rona account
But media planning and buying for the largest Canadian hardware, home reno and gardening products chain will remain at Carat.
And now. . . MooTube?
The uptake was udderly terrific when dairy farmers took their annual mooing milk cartons promo into cyber space.
Halifax AOR shocks client with Heroic Landlord campaign
At first, it was because the concept was so. . . out there. But boardroom frowns turned upside down when boffo ROI – and online glee – were sparked on a shoestring budget.
Rogers bows shuttle service for holiday shoppers
Not only will frazzled folks at Ontario malls be driven to their cars in seasonally decorated golf carts, but they’ll get to try out new cellphones along the way.
2008 global ad market bullish: ZO
And, predicts ZenithOptimedia, the Internet will overtake magazines to become the world’s third-largest advertising medium in 2010.
First book from a media agency now a bestseller
Developed by PHD, in partnership with Quebec’s TVA publications and Dove, de femme a femme is flying off bookshelves.
Mango Moose takes Wrigley to cleaners
Strategizing that dry cleaners are a good venue for reaching a desirable demographic, the venerable gumco is attaching samples to newly cleaned duds in Vancouver and Toronto.
Olive Network doubles for second time
Already one of Canada’s largest online ad networks, the company has announced 17 new hires.
Loto-Québec campaign a dead ringer for talk radio
The radio spots may be ads, but they sound exactly like typical call-in folks pouring their hearts out.
Zoom Media expands in Quebec City
The indoor OOH network now has 26,500 billboards in 30 markets across Canada.
