Terry Poulton
Notes From the Media Landscape: Cavemen getting cold shoulder
Viewers might like the sitcom when it debuts in October. But rival advertisers are already giving the Geico ad spinoff a thumbs-down.
Metro leveraging 30th anniversary of Elvis’ demise
The free daily is remembering the King by offering readers free downloads of some of his hits.
DDB begets Web 2.0-concept Radar DDB
Aiming to ‘revolutionize the traditional agency model,’ DDB Canada has launched what it considers a unique social media marketing catalyst.
Hilroy going all out with back-to-school marketing
The Canadian manufacturer has launched its first website and lined up eye-catching TV opps.
TD Canada Trust launches mega-prize contest
You could definitely call it a quantum leap from those toasters banks used to give away.
Evian bows classy new bottle
The goal is to find a place for itself on the tables of upscale eateries.
SMG snags global Ford contract
Social Media Group has bagged another biggie to escort into the social networking sphere.
Nescafé Rich game shows to hit rural Quebec
The sampling tour aims to deepen engagement by inviting consumers to play some popular games.
PHD Canada to compete with continental colleagues
Until now, only American shops were eligible for the international agency’s Pioneering Awards.
Fido showcases new product with fun tie-in
It took a team with a ‘waggish’ sense of humour to come up with this one.
Carat USA and Carat Fusion uniting to ‘reinvent the agency model’
No word yet on how, or if, this move will affect Carat Canada.
Frito Lay making enviable waves
Its campaign for SunChips is pretty much as integrated as it gets.
MediaCom wins all Michelin’s North American biz
And Montreal’s Le Groupe TMC was instrumental in the victory.
Time puts readers on cover
Well, sort of. And Andy Warhol would definitely have loved this promo.
Brand exposure opps on offer for BuskerFest
More then 350,000 people are expected at the boisterous weekend event in Toronto’s St. Lawrence Market district.
