Terry Poulton
Rogers, WFN staging ‘catchy’ contest
‘Adopt an Angler’ is extending hope to sad folks whose self-diagnoses indicate Deprived Angler Disorder.
Today’s Parent publishes bonus issue
Sponsored by Knorr Lipton Sidekicks, The Best of Cooking with Kids poly-bagged insert hits newsstands today.
Penguin takes authors to Shopping Channel
The publisher is also introducing its book club on the DTC outlet – and there’s a TV pilot in the works to boot.
Travelocity bows viral photo contest
And Black’s is getting in on the action as Canadians are invited to share their travel photos online.
Future Shop bows online social community
In a first for a Canadian technology retailer, the consumer electronics purveyor has launched the Community Forum, complete with English and French avatars.
DDB turns back time for BC Lotto
Not really. But the creative does capture the feeling – when emotions are running wild – that time is standing still.
Cannes trip slated for big winner at 2007 Extra Awards
Honours for creative excellence in daily newspaper advertising will be handed out in Toronto July 24-25.
TAG tries pizzavertising
Throughout July, a TAG body spray image will adorn 50,000 pizza boxes and intro an edgy contest.
Pizza Nova revving up Quebec presence
And they’re doing it in style, with Taste Patrols handing out slices to Montrealers.
Captivate revives Workopolis campaign, joins OMAC
While gearing up to relaunch the clever effort that targeted potential job hoppers, the network has thrown its lot – and 400,000 screens – in with the Out-of-Home-Marketing Association of Canada.
CanWest boosting integration strategies
Creating the new position of promotions manager is meant to help bridge the gap between promotions and advertising.
QR marketing finally here
Already a major hit in Japan, quick-response codes in outdoor venues are being tested in Toronto by Dentsu for Vespa.
Air Transat ups the ante prize-wise
The charterco is celebrating its big 2-0 by offering vacations for, get this, 20 years.
Quebecois don Stetsons for 400th anniversary promo
But marching in the Calgary Stampede parade was just one element of a spirited awareness campaign for Quebec City’s upcoming blowout.
Click here to reach home makeover mavens
The recently launched HomeInteriorGuide.com expects to top 30,000 unique visits soon.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
