Terry Poulton
Astral street furniture bid wins approval of Toronto exec committee
Technically, it’s not a done deal yet, but the full city council is expected to rubber stamp it on May 23.
Frederik (of orange) back in new ING Direct campaign
Boasting that it’s saved Canadians more than $2 billion in interest charges since 1997, the cyber bank has its star spokesman urging us to save even more.
New Reitmans ads feature fashion in real life
A hilarious TV spot showing a definite fashion don’t at a barbecue is just one element of a multi-faceted initiative.
Kia suits up as auto sponsor of Toronto FC, BMO Field
Enhancing its kicky image, the carco is also official auto partner of the 2010 FIFA World Cup and China’s national soccer teams.
Online advertising in Canada tops $1 billion
It took 13 years to reach the billion-dollar mark. But the IAB is predicting it may take only two or three more to reach the second billion.
Bridezilla viral spreads to wig out weekend on Much
How could the famous ‘Bride Has Massive Hair Wig Out’ viral video not have a future? Over two million YouTube visitors reportedly went wild over it a few months back, plus media all over the world picked up the story.
RD declares May Smile Month in Canada
Reader’s Digest hopes new PR stunt will trigger happier online traffic and newstand sales.
Virtual friendliness just a (Telus) phone call away
Billboards sporting the headline ‘For a friendly thought, dial 1-866-93 HAPPY’ went up in Vancouver and Toronto this week.
Child abuse awareness campaign hits Montreal
A pro bono initiative with appropriately chilling creative is literally being taken to the streets as well as to TV screens.
Dashboard’s media magic for Axe wins at Venice fest
The sole Canadian entry at the inaugural Venice Festival of Media likely impressed the jury because it represents what’s now possible in media.
Brilliant: Chicken chain gets smokin’
The guerilla campaign in Vancouver for Nando’s was one of many North American activities last Friday, as ‘4:20’ pro-drug-reform activists hit the streets.
Notes from the Media Landscape: Suave, Sprint TV invite moms to write webisodes for the queen of Queens
CGC integration just doesn’t get much more comprehensive than this.
Cundari debuts social media practice
The move by one of Canada’s largest independent agencies signals the importance today of tapping into the influence of social networks to enhance brand experiences.
Name That Bean guerilla campaign hits Vancouver
Why are Jelly-Belly-bedecked VW Beetles roaming the streets of BC’s biggest city?
CGC element added to Toronto’s annual photo fest
Sponsorship opps are on offer for the city’s 12th annual CONTACT photography festival and this time, the pix will appear on the TTC’s subway platform screens as well as 200 other public venues.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
