Terry Poulton
Motrin keeps pain game rolling
The My Game My Pain campaign has been successful enough in year two to quadruple previous response and generate viral excitement among Canadian students. So now it’s targeting alumni. And next, corporate Canada.
MiC K.I.S.S. Pick: online race to be the ‘Harry-est town in Canada’
Just when it seemed there could be no new way to promote yet another Harry Potter novel, Amazon.ca came up with something new and, yes, simple.
MasterCard bows Quebecker-generated media
With viral hopes, videos posted en exclusivité by Quebeckers are being morphed into only-in-Quebec TV spots.
Inside Entertainment offering glam sponsorships for TIFF ’07
With readership of 1,756,000, the glossy was just cited by PMB as Canada’s fastest growing entertainment magazine.
Metro‘s Life Panel to offer marketers ‘exclusive insights’
Canadian editions of the world’s largest, fastest growing free newspaper are now following in the footsteps of counterparts in seven other countries.
A lot to chew on in Wendy’s campaign for new sandwiches
Between now and the end of summer, a 360 effort will promote the chain’s rollout in the fast-growing deli sandwich category.
Rogers launches first North American wireless video calling
To dramatize that the tech Cap’n Kirk used for face-to-faces with Klingons is now a reality, William Shatner made the first official video call today.
Canadian blog for ‘sled heads’ finds its way to Chindia
Yamaha Sled Talk Blog launched this month to engage domestic customers, but it’s already the talk of the global blogosphere.
New (and nearly new) radio stations bow in Calgary and Toronto
In Calgary, Energy 101.5 FM debuted this week with an adult contemporary music format. At Toronto’s Pearson airport, CFBN will launch next month as Canada’s first all-business news station.
RD rules again: PMB 2007
In a repeat of last year’s rankings, Readers Digest was the most-read magazine in Canada. But Chatelaine suffered a demotion.
Visa using eyes-on-the-prize tactic
A major campaign is virtually stalking grocery shoppers to help them visualize what they could win in a new contest.
Lindt’s Gold Bunny hops farther west for Easter
Actually, the trojan rabbit’s got pint-sized wheels that’ll be rolling into Vancouver for the first time this Easter.
MiC K.I.S.S. Pick: It had to happen sooner or later…
Of course the Roaming Gnome now has his own page on MySpace.
Big hairy deal from Boston Pizza
Confirmation that sasquatches do exist – and blog! – arrived with today’s launch of a charismatic new spokescritter named Louie.
MiC K.I.S.S. Pick: LXB brings a flyer to TV
The goal: To show that Quebec’s L’Aubainerie chain offers trendy, reasonably priced clothes for the whole family. The strategy: Morph a flyer and a magazine into a hybrid TV spot. Now that’s integration . . .
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
