Terry Poulton
Did beaver let cat out of bag?
Enquiring minds keep asking whether MiC knows who’s driving everyone nuts with that mushrooming outdoor campaign featuring a silver- and blue-wrapped gift box. So we’ve done some sleuthing.
Nokia ups ante by hiring heavyweights Bowie and Wenders
The bar for promoting musical devices was raised big-time when Nokia got into the content provision game, enlisting music legend David Bowie and legendary film director Wim Wenders.
Captivate and new partners add content, breaking news banners
Teaming with a bunch of biggie content providers means that Captivate’s network of elevator screens can now scroll breaking news banners, plus provide a wider spectrum of programming.
BoomBoxBaby and VerveGirl strike quid pro quo
The deal gives new exposure to an already popular cyber service, adds relevant content to Corus Radio’s newly launched online station, and extends the BoomBoxBaby brand into print.
Subway’s online engagement a whopping success
A gobsmacking, database-fortifying 675,000 online entries have already been generated by Subway Canada’s Good Stuff Giveway. And mounting momentum may bump that over the million mark by the time the contest concludes this weekend.
Heineken’s TV and cinema spot next best thing to real James Bond flick
StrawberryFrog’s NYC shop created a suspenseful Heineken spot keyed to next week’s release of Casino Royale and wound up hitting the big time with a mini-movie/spotumentary playing on YouTube.
MiC’s K-I-S-S Pick: bank proves it’s really there for ‘that rainy day’
When a downpour hit Montreal yesterday, Caisses Desjardins was poised to offer commuters shelter, thanks to a symbolically resonant campaign concocted by the city’s NEWAD shop.
You may call today Wednesday – Durex has another name for it
A saucy integrated campaign on behalf of Durex is generating enthusiasm for the concept of dubbing Wednesdays ‘Durex Hump Day’ in English and, in French, ‘Cinq a sexe.’
Canuck kids get own interactive radio station
With Boomboxbaby.ca, Corus Radio has scored a first in Canada – broadband radio for teens and by teens.
United Church launches virtual coffee house
WonderCafe.ca, a ‘let’s talk’ website aimed at engaging Canadians 30-45, launches today with a boost from cheeky, made-you-look ads in national lifestyle magazines.
Habbo Home pages going DIY
Habbo’s 7 million-plus global users – who include a growing number of brands such as Sprite and Universal Music – will now be able to design and customize their own home pages.
Tipsy elephants trampling Toronto and Montreal
OK, the beasts are actually ambling peacefully on streetcar and bus wraps, but we hear they’re wacko about the fruit base of the liqueur they’re promoting.
Life rebrands as Slice
No matter how you ‘Slice’ it, Alliance Atlantis is adding a new channel for younger women.
Ballerina escapes highbrow confinement, goes viral
Even though its art form is long in the tooth, the National Ballet of Canada is proving it’s nimble enough to leverage today’s hottest promo techniques.
Greasy mess to teach healthy lesson
Thanks to some pictures that really are worth a thousand words, healthy cooking advice will be imparted in a trio of magazines.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
