Terry Poulton
Weather net offering chances to be forecaster-for-a-day
Consumer-generated weathercasts? Yes. It’s all part of the net’s sponsorship of Toronto’s Luminato Festival.
Brewery celebrating all things big
Saskatoon’s Great Western Brewing’s summer campaign is featuring quirky roadside attractions.
Parks Quebec chooses indoor fashion network
Why? Because it makes sense to put enticing images from the organization’s summer campaign where shoppers can see them while trying on hot-weather duds.
Astral Media Radio bows biz website, newsletter
The idea is to help advertisers make more informed decisions for future radio ad campaigns on the company’s network.
Campbell’s fighting hunger one can at a time
Today – National Hunger Awareness Day – the soupco is inviting consumers to ‘Help Hunger Disappear.’
Touché!PHD gets in ring with Cirque du Soleil
The Montreal agency will be performing media strategy for the circus troupe’s Canadian touring shows over the next two years.
ATN bags rights for ECB cricket season
Many of the 6.5 million Canadian residents of British heritage, plus many more from South Asia, Australia and the Caribbean, will want to watch this season’s England and Wales Cricket Board season.
Globe and Mail unlocks online content
Saying ‘The locks are off,’ the newspaper has retired its Globe Insider subscription requirement and made its most popular content accessible to all visitors free of charge.
Future Shop to be Just for Laughs sponsor
You might call it geographical leveraging, since the electronics biggie’s new flagship store is mere steps away from Toronto’s Yonge-Dundas Square, site of the comedy festival’s big free event in July.
Cassies names Childs judging chair
Campbell Canada’s marketing veep will head up the panel that chooses the best ad campaigns with proven ROI.
Aeroplan to bow Aeroplan Arrival
Half a million copies of the new branded-content magazine will be mailed to ‘select’ plan members in August.
Hill to succeed Dow at M2 Universal
The media agency’s US parent announced today that Sara Hill will succeed Hugh Dow as president on July 1, when Dow will become chairman.
Other media ‘not even close’ to TV: TVB
Among Canadians 18-49, television is more than six times as influential as radio, magazine, Internet and OOH, according to a new survey from the Television Bureau of Canada.
Canadian Club gets in on Sex and the City action
‘Hey hey ho ho girly drinks have got to go!’ That’s one of the protest chants purportedly disgruntled men will be hollering before and after tomorrow’s big-screen premiere.
Rogers TV sales division expands, contracts
It’s added Vancouver’s Channel M, but will no longer handle OMNI stations in Vancouver and Winnipeg, thanks to their recent sale to S-Vox.
