Tim Shepherd
Banff Lake Louise Tourism takes the C-Train
The tourism board glides through Calgary this summer with full-wrap transit ads highlighting the area’s sweet spots.
Holt Renfrew invites passersby to smudge up its windows
Touchscreen voting for the high-end retailer’s Contemporary Correspondent Search contest uses Window FX.
Santa’s Village turns kids into Facebook elves
As part of its online campaign, the theme park has released an Elf Makeover app and is staging an Elves on the Loose contest.
FPLQ promotes picnic cheeses through specialties
The dairy fed is cutting itself a slice of TV advertising this month on Astral’s specialties, a summer campaign first for the brand.
Colgate wants to see your fresh moves
MaxFresh is targeting club-goers through a new UGC online dance contest that twirls its way to a live contest at Yonge and Dundas Square in Toronto.
ReForest London launches online contest for trees
The London, ON.-based non-profit’s Amazing Tree Quest invites users to share their pics and stories of the Forest City’s trees.
Labatt goes wild with Bud Camp
Labatt is pushing its Budweiser brand this summer with a massive wilderness-themed media and experiential campaign in bars, through Facebook and on PIN-coded beer cases.
Big banners effective on campuses, says new Advitek study
Rouge Campus has revealed the results of a study undertaken by the research firm, which shows that big banners result in a substantial increase in brand awareness among students.
AOL Canada relaunches its homepage
The new face of AOL Canada is being pegged as a one-stop homebase for emails, social networks and third party content integration. It comes with larger ad placement and site takeover options too.
Labatt draws the line – online
The brewer takes its ‘Everything in Moderation’ campaign to the web.
Fido embeds Twitter feeds in its digital ads
The wireless provider is promoting its eco-friendly phone with green-related tweets.
Fujifilm Canada does the Twist
Fujifilm Canada has selected Twist Image as its new digital marketing agency.
Dentsu to tell Sunnybrook’s story
Dentsu Canada has won the Sunnybrook Health Science Centre account.
Toronto Tourism targets the young and affluent south of the border
The tourism association is wooing Uncle Sam’s lifestyle crowd through tailored advertorials in print and content integrations online.
Pollution Probe wants nothing from the GTA
The anti-pollution org has launched its ‘Nothing is Possible’ campaign to promote next week’s clean air commute with transit ads, a PSA and massive outdoor artwork.
