The Toronto Zoo’s agency wanted to build some buzz for animatronic dinosaurs, so they’re reaching out to kids with an offer: Adopt an egg.

The ethnic Internet TV site has signed a deal for the online streaming rights to FIFA – in a few languages, anyway. TLN, which got its rights from the CBC late last year, will share the ad revenue.

It’s yet another groundbreaker from marketing-savvy LCBO.

The seminar was replete with advice on how to turn consumers into ‘raving fans and passionate advocates.’

Quebecor Media’s online Canoe network has a new look, new partners and new features, including ad opps.

The Olive Canada Network’s latest acquisition in Quebec helps users put together healthy meal plans.

This is the fifth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

And their use of social media sites is skyrocketing.

Somebody at Bell must’ve been paying attention to the social media headlines – it’s launched an interactive community to draw users in with athletes and interactivity.

Google Canada says we’re on the net almost 40% of our spare time, Monday to Friday.

Which entry was judged ‘the best of the best this year’ and why?

Unilever’s Mark Wakefield and the Ogilvy & Mather Toronto team could have more Lions to stow in their luggage.

In the company’s Free Kicks contest, headset buyers can win a trip to L.A. and a master class with the soccer superstar himself.

It’s National Aboriginal Day in Canada, and the Ceeb is marking the occasion with a new online content collection.