Last year, we won 15 Lions. This year, we’re already up to 11.

The Ceeb has announced its second tie to a social media giant in less than a month.

Canada now has a professional gaming circuit with sponsors in broadcast, online media and retail. Get ready to play with the big leagues.

This is the fourth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

Toronto’s interactive visual search engine is growing, and more marketing opps are in the works for the virtual city streetscape.

CHUM is pulling out all the stops for this year’s MMVAs. Who signed up as sponsors? Read on.

Millions of Canadians use the Winamp media player. Now AOL is giving marketers new ways to reach them.

MTV Canada is mixing short-form content with Coors Light branding in a bid for online and mobile men.

This is the second installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.

Scotland’s got one, and so does New Zealand. But Canadian rugby aficionados have had to go tuneless . . . until now.

Quebec’s biggest French-language online ad network is putting UGC alongside its own professional video content.

Teletoon is tying Hershey cereal and Maynards candies into online games and offering fans a chance to get animated.

Stars from a massively popular Canadian television brand are the draw for AOL Canada’s coverage of a teen issues talk in New York.

Canadians are getting an exclusive interactive contest and their own red-carpet event for the MTV Movie Awards this weekend. And the net’s got a new self-promo campaign ready to break during the programming blitz.