Interactive
Ford Focus contest zeroing in on students
How do you get ’em to think about buying a car when all that’s on their minds is exams?
Yahoo launches onesearch and Y! Go 2.0
Want to find a nearby carwash? Yahoo wants your eyes and ears on mobile.
Canadians embracing Facebook big time
What’s the best way for marketers to leverage popular social networking sites?
Toronto Star to offer revamped sales model, new look
Flexible pricing tied to the readership and demographics of each of the newspaper’s sections will be on offer next year. But other changes will kick in later this month.
AOL Canada sports new look, new sponsors
Now reaching more than 85% of online Canadians monthly with its ads, the network just signed Sea-Doo Watercraft and SportBoats as sponsors of its NHL playoffs site.
Torstar Digital launches social media venue
OurFaves.com taps into the popularity of social networking with a little help from its friends plus a few ‘urban passionistas.’
Online advertising in Canada tops $1 billion
It took 13 years to reach the billion-dollar mark. But the IAB is predicting it may take only two or three more to reach the second billion.
Bridezilla viral spreads to wig out weekend on Much
How could the famous ‘Bride Has Massive Hair Wig Out’ viral video not have a future? Over two million YouTube visitors reportedly went wild over it a few months back, plus media all over the world picked up the story.
Joost.com preps ad-friendly Internet TV launch
The rise of Joost.com and its ad innovation plans has been talked about in media circles for months now. Yesterday, the broadcast-quality Internet TV service announced 32 major advertisers are on board for the spring launch.
Virtual friendliness just a (Telus) phone call away
Billboards sporting the headline ‘For a friendly thought, dial 1-866-93 HAPPY’ went up in Vancouver and Toronto this week.
A mommy market gets a rep shop
SavvyMom.ca keeps on growing – and now UpTrend Media has got the opps.
Microsoft calls on gamers to create TV series pilot
Xbox is getting a little closer to the world of television with a user-generated pilot promo.
Dashboard’s media magic for Axe wins at Venice fest
The sole Canadian entry at the inaugural Venice Festival of Media likely impressed the jury because it represents what’s now possible in media.
Brands recruit youth to tell Canada to FLICK OFF
Virgin Mobile, MuchMusic and Roots have teamed up with Environmental Defence and the Province of Ontario in a new cross-country effort challenging Canadians to do something about global warming.
Notes from the Media Landscape: Suave, Sprint TV invite moms to write webisodes for the queen of Queens
CGC integration just doesn’t get much more comprehensive than this.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
