Interactive
Scotiabank and PHD pick Pictela
The AOL-owned platform will power the latest leg of Scotiabank’s ‘Let the Saving Begin’ campaign.
New e-mag Dabble covers travel and decor
For people who have (or want) it all, interior design expert Kimberley Seldon has launched a new online magazine about travel, food and home decor.
Campbell Canada nourishes a new media approach
The iconic brand is breaking away from traditional media with the promotional campaign for Nourish, its new nutrient-dense food solution.
Olive Media gets vertical
The online mediaco launches Olive Vertical, featuring suites of sites offering more extensive ad, sponsorship and integration opps.
McDonald’s wants Canadians to go coffee crazy
The QSR is promoting its latest ‘free coffee’ promotion with a funny Facebook app and a Montreal metro stunt.
Puma seeks out after-hours athletes
The sneaker company targets the less athletic among us with an OOH and event-focused campaign.
Burger King gets stuffed
The QSR is launching a campaign next week for its second premium burger in recent months.
Olive expands again
The media company adds seven new staffers at its Toronto and Montreal offices, including former Postmedia exec Krista Kadai.
CTV BC launches mobile newscast
Designed to reach people out-of-home, each CTV News Digital Edition show is only three minutes long. Ad opps available.
OMDC taps Metric for feel-good TV spot
Lead singer Emily Haines narrates the one-minute spot, which highlights Ontario-made talent and media.
CBC News debuts new look, mobile app
The news org has refreshed its online and mobile offerings, along with its ad opps.
Nivea pops up for 100th anniversary
The skincare brand is launching an experiential-based campaign to celebrate its milestone year.
Tim Hortons rolls up the rim online
With a microsite and Facebook goodies, the company is supplementing its conventional buy to spread the word about the 25th anniversary of its famous contest.
Imedeen supplements get TV treatment
The skincare company is rolling out ads and experiential activations to promote its new community-building website.
Redux Media goes Rogue
The Montreal-based online ad network will be repping the Canadian inventories for Relativity Media’s digital arm.
