Interactive
Reader’s Digest Canada relaunches sites
More jokes, fun and food are on tap with ReadersDigest.ca and Selection.ca – as well as new ad opps.
Raising the Roof wants you, and your avatar, to wear a toque
The national charity is raising awareness with a new Facebook app and a national campaign.
The future of news is personal
Media and marketing execs weigh in on the evolution of news and the future of targeted advertising at the Ad Club’s Newspaper Day event.
The Verdict: Stanfield’s scores with skivvies
The live feed of scantily clad everyman Mark McIntyre helps the brand raise double its campaign goal of $25,000 for charity.
Dentyne Canada goes in for the kiss
With a new Facebook app, the Kraft brand wants to know what Canadians think about public displays of affection.
Delvinia hires two, promotes six
Hires include former Research Now exec Raj Manocha, who joins the agency as director of sales for its proprietary AskingCanadians service.
Scotiabank streams RSP event live online
The financial institution broadcast the latest round of its ‘Let the saving begin’ campaign live on Facebook and via display advertising.
Contiki Holidays Canada wants Canadians to ‘do it’
Through a mix of paid, earned and owned media, the travel company is hoping to seduce its target demo with a racy new campaign.
CRTC opens CTV/BCE transaction hearings
The first day of hearings sees BCE propose two tangible benefits scenarios and recommit to making CTV content available to rival mediacos.
Corus acquires minority stake in B5Media
The company builds on its women’s portfolio with the acquisition, which includes three websites targeted to different life stages.
Isobar Canada hires new SVP and managing director
The Aegis agency has named former Citi Cards Canada exec Matt Carter to the new role.
BBS Media is homeward bound with new rep deal
The Toronto firm will be handling Haven Home Media’s Canadian inventory.
ZenithOptimedia launches Performics in Canada
The digital performance marketing company, acquired from Google in 2008, will operate as a separate unit within ZenithOptimedia Digital.
Five minutes, 5 things with Barry Salzman
A video interview with Google’s managing director of media and platforms (Americas).
Canadians satisfied with TV, survey says
This year’s TV Trends and Quality Survey from Canadian Media Research indicates Canadians’ attitudes toward TV are largely positive – except when it comes to 3D TV.
