Interactive
Dream convos a matter of charity for Wind Mobile
A new contest from the telco is set to provide five lucky Canadians with the chat of a lifetime.
Don’t worry Leafs fans, Visa feels your pain
The credit card company’s ‘Hockey Love Hurts’ program rewards Canadians for their sometimes fruitless NHL team devotion with retail partner prizing.
Young Canadians more likely to share ads: ICA
Kicking off Ad Week, the Institute of Communication Agencies’ study also indicates that TV remains the most influential ad medium.
Financial Post invests in new app
IBM is the exclusive advertising partner as Postmedia continues its iPad expansion strategy.
BC Salmon Farmers goes fishing for support
The industry organization is battling negative impressions with a TV campaign and a significant online profile. (Updated)
Global Television taps mDialog for mobile ad insertion tech
The deal will see the Shaw Media property use mDialog’s tech on its iPad app, inserting non-skippable and targeted ads in mobile programming.
Tourisme Montreal gets on Gowalla
The location-based social network will enhance the visitor experience with five itineraries.
CTV joins royal watchers with TheRoyals.ca
The network sets up a one-stop shop to count the remaining 100 days until William and Kate’s wedding.
Garage parks new teen-savvy campaign
The Quebec-based retailer is looking to ‘click’ with teen girls with digital media and a special guest fashion photographer.
TV super media? Not so much, says keynote speaker
Financial expert and author Paul Kedrosky takes the lectern at Deloitte’s TMT Predictions event yesterday to make some forecasts of his own.
UFC signs with Digital Branz
The online sales co will handle UFC.com’s Canadian inventory, bolstering the league’s growing sports marketing presence in Canada.
2011’s media mayhem: Deloitte
‘Consumers will be overwhelmed by the sheer variety of options,’ the global research firm says, but TV and social media stand strong.
Desjardins takes the scenic route
The insurance company’s booth at the Montreal International Auto Show features a green-screen driving experience pushing to a social media contest.
Scion takes racing game into AR realm
The Toyota brand’s auto show-based promotion invites fans to virtually get inside a 2011 Scion tC.
Spotted! Quaker Canada invites commuters to the table
The PepsiCo brand and Olympic gold medalist Alexandre Bilodeau serve up breakfast in Toronto’s transit hub to support its latest CSR campaign.
