Interactive
iThentic weaves brands into Guidestones world
The prodco’s interactive web series will feature product integrations with Samsung and Major League Baseball. Further opps are open.
Ice Pilots NWT ushers in social TV
Not content with rest on its ratings laurels alone, Shaw Media and the show’s producers are looking to engage fans further through a new social TV strategy.
Dissecting the hype: CES 2011
Media agency executives Robin Hassan of Starcom and Chris Williams of Media Contacts share their views on what tech evolutions will make the biggest impact on media this year.
Hotels.com shapes new promotion
The website has launched ‘Clay Yourself,’ a contest extending its claymation-style ad campaign into the social realm.
Tourism PEI cooks up a show
The government organization has signed up famous TV chef Michael Smith for a cooking show featuring the province’s famous potatoes, mussels, lobsters and oysters.
Starbucks teas up new campaign
On the heels of its new logo debut in the US, Starbucks has launched a multimedia campaign promoting its Tazo brand here in Canada.
Dow joins Postmedia board
In tandem with its Q1 report, the publisher announces the media veteran will join its board of directors.
Rogers expands its Hearst rep deal
The mediaco builds on its relationship with the US publisher with an agreement to sell space on 10 new properties.
The Verdict: CBC hits a Sports Day home run
The net, in partnership with ParticipAction, exceeds its target participation by almost 60%.
Sage joins Postmedia
Former Rogers Digital Media exec Jennifer Sage has been named VP of sales at the publisher.
Maclean’s launches iPad app with Rogers sponsorship
The eight-week agreement will allow Maclean’s to perfect the app before experimenting with ad opps for companies.
The year’s best: MiC and strategy’s top picks
Check out our team’s favourite media executions and campaigns for 2010. (Hint: They’re awesome.)
Postmedia debuts National Post Reader app
Air Canada is the exclusive launch partner for the multimedia app. The launch will be supported with advertising on Postmedia properties.
RBC enters the mobile banking market
The bank is forsaking TV in favour of online and mobile to promote its new smartphone banking platform.
Gift Wrap: Coke goes live on Android
Notes from the mediascape: The beverage co’s innovative take on mobile advertising for the holidays.
