Interactive
The Verdict: Cadbury’s secrecy pays off
Rocket XL’s Ian Barr tells MiC how a stealth pre-launch giveaway blitz on Facebook generated a 16% boost in fans and rapid-fire product sellout.
BBS Media reps Big Lead Sports
The Toronto firm will be handling the Canadian inventory for the network, which prides itself on creative sponsorships for advertisers.
Postmedia unleashes 10 new iPad apps
Created for all 10 of its major-market dailies, the apps are being distributed for free thanks to a sponsorship-based business model.
Newad bows Nightlife app
The mediaco’s new app highlights Montreal’s hotspots, and thanks to a collaboration with Société de transport de Montréal (STM), shows people how to reach them via transit.
App-etite: Hallmark tells tales
The company’s new app makes story time more interactive for the holidays and beyond.
Postmedia Network launches daily deal site
The publisher opens up SwarmJam.com, offering a new space for both local and national advertisers to sell discounted goods and services.
YouTube unveils new ad units
The Google-owned company is now offering a skippable ad unit and will soon be selling selectable video ads.
Media-Corps to rep Sympatico.ca to US advertisers
The company that specializes in selling Canadian ad space to American advertisers gets exclusive rights to the Bell-owned portal.
CNMA winners toasted in Toronto
The award show handed out the hardware to the country’s new media pros.
Lego plays with Ad Pods
Lego is putting Adapt Media’s new inventory into play with an interactive game.
Branded entertainment gets a boost
At NextMedia Toronto, GroupM CEO Peter Tortorici talks about new ways to use TV, a medium that ComScore VP Bryan Segal says will survive, despite the growing appetite for online videos.
App-etite: Canadian Tire stifles holiday stress
Canadian Tire introduces an app to make holiday shopping a little easier this year.
The Verdict: PepsiCo’s CFL refresh pays off
PepsiCo’s Nathania Dashner shares early results from the brand’s partnership with the CFL with MiC.
Aegis Media unveils new media study
At an event last night, Aegis, alongside Carat Canada and Vizeum released a sampling of data from its new Consumer Connection study, examining Canadians’ relationships with media.
App-etite: WWF delivers the news
Via its latest app, the conservation organization is making it easier for Canadians to stay informed.
