Interactive
Adconion juices its video ad suite with J-Series
The mediaco has launched eight new video display ad products for its Joost Video Network.
Gift Wrap: Hallmark goes to Disney
The card company and the media giant are offering free social media e-cards as part of a holiday contest.
Casale to rep Metroland
The online ad network will handle national sales for Metroland Media’s Online Community Network.
Sweet Potato Chronicles to target moms, kids
A new website from former Fashion editors Ceri Marsh and Laura Keogh is aiming to create a one-stop food-focused shop for busy moms.
Environics enhances digital products
The analytics and marketing company has teamed up with five digital media and marketing companies to provide more specific data.
Sympatico.ca unveils ‘crisper’ homepage
Both the French and English portals get an overhaul with bigger photos, less text and reorganized content.
Ford gets lippy at the mall
The automaker is playing games with the public through digital storefronts in shopping centres during the holiday blitz.
CBC gets set to Live Right Now
Unveiled at the pubcaster’s upfront yesterday, the Ceeb is embarking on a cross-platform campaign to get Canadians to live healthier. Loblaw is on board with title sponsorship.
Gift Wrap: Holiday hosting with HGTV and Food
The Shaw Media channels are kicking off the holiday season with festive microsites and sponsorship by Canadian Tire and KitchenAid.
Cineplex launches new VOD service
The mediaco enters the video-on-demand ring with its new Download To Own (DTO) and VOD movie service, launched today.
DFC gets in the van, man
The marketing org has partnered with the ever-present Jam Van to get teens to start thinking more about milk.
Cossette measures mobile use
The new quarterly reports from the agency focus on smartphone usage and marketing in Quebec.
Sharma to depart Cossette
The SVP and GM of digital division Fjord Toronto is leaving, following the restructuring of the agency.
The Verdict: Frito Lay Canada wins the day
MiC follows up on the company’s creative response to the SunChips bag debacle. Find out how sales were affected by the move.
Teletoon Retro reaches out
The cartoon channel is asking viewers which classic characters deserve to be the inaugural inductees into the hall of fame.
