Interactive
ABC 2010: It’s digital first for print
The prevailing talk at the 96th annual Audit Bureau of Circulations conference, which took place in Toronto, called for publishers to change the way they operate to survive in an increasingly digital world.
LiveDress.com cleans up nicely
The social fashion site has relaunched with a new look, more videos and increased ad and sponsorship opps.
Rogers reps NBA
The mediaco is adding to its online sports inventory with a deal to sell space on NBA.com in Canada.
Jersey Shore homage Lake Shore makes splash
The Toronto-based reality show is building buzz and looking for sponsors and brands to integrate.
Kraft Hockeyville grows again
The partnership with the CBC, NHL and NHL Players’ Association continues to pay dividends for the packaged goods company.
Shaw brings Juno Beach to life for Remembrance Day
Storming Juno airs on History Television on Nov. 11, the same day an online experience based on the film launches. Sponsorship opp available.
App-etite: The Santa Claus Parade gets smart
The parade organizers have developed an app that shows St. Nick’s progress, and gives users a chance to jingle along.
Healthy Choice lunches with the Food Network
The frozen meal company has teamed up with the specialty channel for an integrated show that’s part of a larger TV and online ad campaign.
Spotted! Sympatico.ca finds its centre at transit hubs
The Bell-owned web portal showed off some yoga moves at Union Station and is taking its class to Montreal next week.
ABC and Spreed deliver mobile numbers
The independently audited metrics include app downloads and content shares for a growing mobile market.
LG wants to Rock Your City
The electronics company is teaming up with Telus to deliver a winter music and snowboarding festival to the city with the most votes online.
Svedka marries QR and Twitter
The future-friendly vodka company is using TwittQR, created by Guelph-based SpeakFeel, as part of its campaign in Toronto and Vancouver.
Regina teases Calgary
The Queen City is trying to lure Cowtown denizens with a two-phase campaign promising prosperity, family time and open roads.
Frogwater uncorks online wine series
The production company is launching a new online wine show, Grape Notes, on FoodNetwork.ca. Ad opps available.
Schick sponsors Movember
The razor and shave gel company is promoting Movember with an online moustache tester and NBA ad buy.
