Interactive
Prospere magazine gets Delectably Chic
The online female-focused ‘magazine’ rebrands with a new name and new focus on ‘food, fashion and fun.’
Walter Levitt to resign from Canwest Global
The mediaco’s CMO annouced his resignation this morning, citing the still-under-CRTC review Shaw takeover as the reason for his departure.
Nissan’s Juke is on the go – and so is its media plan
The carco’s campaign for its ‘brave’ new model is making some YouTube firsts in this online-only launch.
Online video watching on the up and up: Ipsos
A new survey on Canadians’ online video viewing habits indicates strong growth, creating a ripe environment for high-ROI branded entertainment, M Consulting’s Bill Mohri says.
Adconion reps two entertainment sites
The company adds to its fashion and celebrity stable with Zimbio.com and Stylebistro.com.
Virgin seeks hidden gems. Hipsters may apply
The airline is promoting its Toronto-San Francisco corridor with a young ‘n’ cool-targeted contest and a local blog buy.
CNMA finalists announced
The finalists for the Canadian New Media Awards are unveiled at an event in the Distillery District of Toronto last night.
Dream Detective Media awakens in NYC
The new media company has developed a sexy new mystery property with a transmedia story strategy and lots of room for integrations.
Anatomy of the buy: Bristol-Myers Squibb
Bleublancrouge’s Line Desjardins tells MiC about the media strategy behind the pharmaceutical company’s latest HIV-awareness campaign.
The NHL gets superpowers
As the new season starts, the organization is expanding its target demographic with the launch of a youth-targeted superhero promotion, and a dedicated Foursquare presence.
The Score takes The Basketball Jones to the hoop
The sports network is expanding the popular b-ball podcast with shows on TV and radio.
Was that a unicorn in the Don Valley?
The Ontario Science Centre’s campaign for its Mythical Creatures exhibition features a unicorn-themed viral vid and a sasquatch playing tourist around Toronto.
Toronto’s mayoral candidates fight to the finish
Jack Bensimon, Jungle Media’s Sheri Metcalfe and Rotman professor David Dunne weigh in on the media campaigns of the front-runners.
ACA conference tackles the digi ad-scape
With marketers standing at a fork in the road, the speakers offered digital directives: go where the people are, elicit an emotional response and stop measuring by click-throughs.
CBC overhauls digital and revenue units
The reorganization will allow the pubcaster to better exploit new digital delivery tools, says Kirstine Stewart, acting EVP of English services.
