Interactive
Fresh TV goes social with Twitter, blog
Toronto’s Fresh TV is launching its first interactive character Twitter account, penned by Stoked scribe Fin McCloud, as well as a new blog.
Vichy signs on to Best Health Challenge
The skin care brand is the title sponsor of the national contest, which will continue through February 2011.
Earth Hour goes social
This year, WWF Canada is promoting the lights-out program with a social media-driven contest, new sponsorship activity and a Blackberry application.
Quebec says more cheese, please!
The first phase of a Cossette campaign includes magazine advertorial and 15-second teaser spots to underscore the role that cheese plays in Quebecers’ everyday lives.
Family Channel shines with Superstar Spring
The Astral-owned channel launches a host of special programming to entertain the kids during March break, supported with a promotional campaign and a contest that includes online ad opps.
Showcase pwns with QR codes and Xbox
The channel supports the debut of new gaming-themed show, Pure Pwnage, with a multi-platform promotional campaign targeting Canadian gamers.
Pfizer pays viral tribute to Canadian Paralympians
The pharmaceutical company, working with Toronto-based Zig, has created a viral video to raise funds for Canada’s Paralympic Team.
Colorectal Cancer Association launches cheeky new campaign
A full-blown viral, social media, TV, OOH and print campaign urges cancer prevention through screening. There’s also an ingenious Facebook application that turns your Facebook portrait into your backside on Mar. 31.
Canadian Living gets new look, fresh approach
P&G’s Olay invests in 18-page inventory takeover of special beauty section as the magazine celebrates its 35th anniversary with a new look and cross-platform promotion.
Hasbro lights up Jedi mission with Teletoon
A Star Wars contest hosted on the Teletoon website asks consumers to play a game of good vs. evil for a chance to win a Lightsaber training party.
CIBC flips the ‘Switch’
In a big media push launching this week, CIBC is casting a wide net to reach 95% of consumers in Canada by promoting a range of products and services.
Teletoon’s ‘Stoked’ surfs the web
Officially launched to capitalize on all that free time during spring break, the show’s new microsite features interactive elements to engage fans and, as such, advertisers too.
Slice TV debuts web series about Toronto scenesters
As the first web TV series for Slice TV, JacLife, about a rich, attractive designer, was created in order to create more online ad inventory and build a loyal online viewer base.
The Bay fills its White Space
As the retailer and Fashion Magazine debut the new couture department in downtown Toronto, the Bay’s VP marketing explains how the retail giant will use media to court the exclusive, fashion-conscious set.
The Generic Man lights up for fashion followers
Notes from the Mediascape: The hip LA-based footwear brand The Generic Man hopes its new short film will cross platforms and build buzz well beyond the wider web world.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
