Interactive
BBC Canada, Sympatico.ca link up
A new partnership between the media cos will see new and archived short-form BBC content on Sympatico.ca starting Dec. 30.
Gift Wrap: Kraft sends a holiday Recipe for Joy
More than 15,000 e-cards have been shared in the last month for Kraft’s ‘Recipe for Joy’ program that will raise $50,000 for Food Banks Canada.
Notes from the mediascape: Burton Snowboards brings fans in-house
The snowboard company launches a 10-day, 24/7 holiday webcast from its Vermont headquarters, with a tie-in to social media such as the brand’s Facebook page.
CBC, National Post to team up on Olympic coverage
The national media outlets will collaborate on content for a new, co-branded Olympic website featuring coverage from both news crews. Promotion of the venture will also be handled by both media.
Home for the Games beams ads to cafés
Vancouver-based non-profit organization uses in-café Bluetooth tech to spread the word about its housing service for Olympic attendees.
Social media more than just a fad: studies
A recent survey by People from Cossette indicates that 77% of internet users use it to research products, brands, companies and services and a third of those people will share that information with friends via social media. But not everyone is social-media mad: 26% of Canadians still prefer face-to-face over Facebook.
Harlequin seduces readers with hot new game
The romance publisher looks to hook new readers with an interactive game based on its mini-series The Royal House of Karedes.
Sony Ericsson kicks off Twitter World Cup
The official 2010 FIFA World Cup sponsor is redefining ‘handball’ with a virtual World Cup that fans can play by tweeting at their favourite team – using mobile handsets of course.
Former Canwest exec Shalev goes back online
He’s leaving his CBS network news gig to put a digi-spin on news content, marrying it with Twitter, Facebook and other social media.
Notes from the mediascape: McDonald’s launches Avatar AR
McDonald’s unveiled its global, AR-oriented campaign behind the much-hyped movie Avatar today. But Canada isn’t included in the 3D fun.
GeoFreakz spans TV, real and virtual worlds
Launching in 2010, the show will unfurl online and via live events, and brands can join in the tween games.
Facebook leads new Mitsubishi campaign
The automotive brand has forgone the traditional microsite in favour of a rich media-enhanced Facebook fan page for the debut of the 2010 Outlander.
FoodNetwork.ca gives foodies more to chew on
The Food Network’s online home has a new look, more content and enhanced advertising opportunities including customized sponsorship and pre-roll on video recipe how-tos.
Gift Wrap: Mini celebrates the holiday sweater
Mini and Taxi 2 invite Canadians to send e-cards to friends featuring ugly festive sweater family portraits.
Marcelle cheers on Olympian Jennifer Heil
The cosmetic company’s sponsorship of 2006 gold medallist skier Jennifer Heil comes complete with a website of celebrity well-wishes and a Facebook campaign to drive support.
