Interactive
A little Prevention goes a long way
Olive Media adds Prevention.com to its roster of websites.
Harry Rosen sizes up Canada’s execs online
With a successful new blog and an e-commerce catalogue launching next month, men’s high-end clothier Harry Rosen swings at the recession with a ‘New Confidence.’
Hitwise to measure online usage in Canada
The New York-based Internet audience measurement company says its four-pronged approach to measuring web traffic will better help marketers understand the Canadian market.
VideoEgg introduces new ad format for blogs
Blog readers will not scroll past the new format, called the ‘twig,’ which is always visible on either the top or bottom of the frame.
Molson Dry sends party people to Prague
A video of Quebec’s biggest partiers club-hopping in Prague, launched as part of a new social media campaign, is meant to encourage another summer of beer, fun and dancing.
GlassBox TV hooks up with fanboys
New branded content for Toronto-based GlassBox includes a mini-series promotion for the Alliance Films’ Fanboys.
Chris Williams’s ‘Three Things You Should Know About…’ (+1)
Moby, Skittles and Toronto mayor David Miller – Chris Williams, managing director of Toronto-based Media Contacts, shares his thoughts on social media campaigns.
The Score offers digital NBA highlights
Sprite signs on as the exclusive presenting partner of The Score’s NBA digital and mobile offerings.
Kitco launches outspoken competition
The precious metal retailer hopes to boost web traffic with a ‘So You Think You Can Rant’ contest.
Luminato marketing beams into the digital space
From profile pages to user-generated video contests, the mega-digital campaign generates a full-on social brand experience.
Canada ranks highest in online video viewing, ComScore reports
The latest digital marketing intelligence report shows this country is leading the world in online video viewing, with all eyes on Google.
Mazda’s AR game makes mission possible
Mazda is challenging Quebecers to conquer real-life adventures and problem-solving challenges in order to win a new Mazda 3, with clues doled out through TV, OOH, radio and social media.
Trillium organ-izes young donors
The ‘Gift of Life’ campaign taps youth input to guide media presence.
Cadbury consumers build bikes for Ghana
A national campaign starts today driving candy fans to a virtual UPC-driven bike factory.
GlobalTV.com launches redesign
Increased ad and sponsorship opps, a robust library and more user-friendly tools are introduced with the aim of driving traffic to the site.
