Interactive
Family Channel ramps up online content with Disney hookup
Interactive sponsorship opportunities are available for popular shows like Hannah Montana.
Online Hooplah perks Nespresso holiday sales
Interactive digi-marketing campaign brews a 24% conversion rate in 45 days.
VitaminDaily bows contest to woo new online eyeballs
VitaminDaily.com uses humour to gain new subscribers – and if that’s not enough, how about an H&M gift card?
Rogers to launch new 50+ site
Upcoming lifestyle site EverBetter.ca targets the increasingly attractive demo, providing new competition for ZoomerMedia, which has been cultivating its reach across multiple media channels.
Petro-Canada raises a (virtual) glass to successful social networking
Vancouver 2010 Olympics glassware promo sees a viral spike amid 18-34 female users, who passed along the donated Facebook gift to friends.
Look Back/Look Ahead: Content exclusivity is old school, says U.K.
In the new world of online video, the measurement will be engagement with an audience that is spending less time with other media, and the future is branded entertainment, says the managing director of Heavy Worldwide.
Nickelodeon cozies up with Corus
Corus will now represent Nickelodeon digital assets in Canada, including pay-per-view, electronic sell-through and gaming.
Global’s Project Runway gives brands more virtual catwalk options
The revamped site offers weekly integrated video content, Q&A profiles and fashion recommendations.
Interactive programming comes to Family Channel
Ad opps abound with special segments of Astral’s Phineas and Ferb Spot the Dif next week.
Virgin Radio 96 hits Montreal (and Facebook appland)
It’s the fourth Virgin Radio station Astral Media has launched in Canada. The station, formerly Mix 96, has a new sound, energy and international flair.
GlassBox TV’s AUX partners with Exclaim! Media
Co-production deal will see Exclaim.ca video content featured on all AUX platforms.
CTV online properties break revenue and traffic records
Soaring numbers reflect a growing acceptance of streaming video content.
Kids choose digital content over physical format
New York-based NPD Group findings indicate that while video games and movies still rely on the purchase of physical product, music, ringtones and video content are acquired through digital means.
New study shows kids motivated by TV and print ads
Children between six and 11 years old are increasingly surfing the net for products they see in ads.
Zacktaylor.ca satisfies Canadian demand for dish
Celebrity gossip site integrates advertising into content to reach 14-to-25 female demo.
